The brand offers a wide range of spare parts and accessories for tractors, agricultural machinery and trucks of both domestic and foreign production. THM stands above all for quality products, competing with the ranges of the largest players on the European market. The product range includes more than one million parts, thanks to which the brand is able to respond to almost all the needs of its customers.

With the THM brand, we label speciality products belonging to the culture-free category. For this reason, when developing the brand image for the international market, a standardisation strategy was chosen. This means that all materials have been visually standardised, while at the same time retaining the national accents of the respective markets, such as the national flag, product name and brand slogan in the regional language.

The taxCube specialist software is a comprehensive IT system for managing tax processes. Deloitte offers a tool that responds to a frequent problem of Polish companies where, despite the computerisation of other areas of the company’s operations, the sphere of tax settlements is treated marginally. “Tax engine” translates into significant time savings as well as minimises the risk of manual errors.

Full automation of settlements, in view of the Polish tax system, which is characterised by a high degree of complexity, is a solution that is steadily gaining in popularity. The product has been on the Polish market, however, the mark used to date did not meet the criteria set by Deloitte’s Global Branding Team. A word mark with ligature was created for the name taxCube, accompanied by a visual identity outline. The system remains consistent with the image of Deloitte’s current brands – it was created on the basis of the global image planning manual for initiatives and products under the Deloitte umbrella, which imposes many restrictions on the creation: it defines the allowed colours, typefaces and rules for the selection of photographic material.

The company is a representative of the largest European brands offering products for flexography. Facing its 20th anniversary as a highly specialised, largest distributor of this type in Poland, the company felt the need for change – the owner decided to refresh and systematise its image.

The decision to rebrand was a nod to P.U. Graw’s existing satisfied customers and to assist in the internal integration of employees. The existing company colours were retained. The graphic design of the identity reflects the true nature of work in the flexographic industry. The system’s yellow circles are inspired by the form of a printing raster, as well as the cylindrical shape of printing press rollers.

Stones World Ltd is a UK-based company distributing sandstone-based finishing raw materials. The proposed material, in the form of decorative coatings, is available in natural colours, imitating ancient Mediterranean plasters. Building facades covered with sandstone materials are durable and aesthetically pleasing.

Durability and aesthetics became the two variables from which we began our search. Inspired by ancient art, we decided to use elements of Greek mythology in the creation of the company’s image. The head of Zeus – the ruler of the gods – became the brand symbol. The product positioned as the top brand was given a royal face, and we chose gold as the dominant colour.

The easily remembered name of the production agency was clothed in a form alluding in shape to the recent factory landscape of the city of Łódź, full of chimneys and stepped factory roofs. The brandline became the slogan “made with joy” reflecting the mission of Made in Lodz. The agency approaches each entrusted task, even one that seems impossible, with great optimism.