A cosmic journey for the youngest
A new brand from MIESZKO S.A., a producer of chocolate sweets. Dedicated primarily to the youngest, it focuses on joy, freedom and sharing. Mieszko Junior creates unique and innovative products in an attempt to meet the needs of today’s young people, while stimulating their imagination and broadening their knowledge of the cosmos.
Mieszko Junior is not only delicious sweets, but also a metaphor for a cosmic journey. For the purposes of branding the brand, its world was developed to stimulate children’s imagination. The created brand heroes are a bunch of friendly animals, levitating in space, sharing their fantasy and knowledge of the cosmos with the youngest. The line of original packaging with brand heroes distinguishes the product and makes it more attractive for the child.
Brand heroes accompany children on every step of their cosmic journey, appearing on the wrappers of individual sweets as well as on bulk packaging. The real star constellations on the candy wrappers are an additional educational element.
Referens
I would like to recommend the services of PBD as one of the best-rated companies designing visual identification systems and packaging. (…) As a result of our cooperation, an inspiring brand world of Mieszko Junior was created, which, in my opinion, constitutes a complete base activating brand managers to further brand creation activities, and PBD has become a regular partner with whom we gladly realise further challenges of our brands.