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Brand design is not just an image, but a very good strategy behind it. Read the thoughts of our experts.

  • Authenticity. The history of the Häagen-Dazs brand.

    Rebranding is very often associated with making significant changes to the way a brand communicates. This rebuilding is usually only carried out when things are really bad, the brand is plunging into crisis or its image is not keeping up with the actual development of the company.

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