Graw

The company is a representative of the largest European brands offering products for flexography. Facing its 20th anniversary as a highly specialised, largest distributor of this type in Poland, the company felt the need for change – the owner decided to refresh and systematise its image.

The decision to rebrand was a nod to P.U. Graw’s existing satisfied customers and to assist in the internal integration of employees. The existing company colours were retained. The graphic design of the identity reflects the true nature of work in the flexographic industry. The system’s yellow circles are inspired by the form of a printing raster, as well as the cylindrical shape of printing press rollers.