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Mościbrody

From the heart of Poland

Client
ZM Mościbrody
Year
2018
Scope Connected projects

Operating for more than twenty years, this is a meat factory straight from the heart of Poland. It is the leading producer of cold meat in the Mazovia region.

As one of the most modern plants in Poland, Mościbrody offers a wide range of traditional products of the highest quality, available throughout the European Union.

We wanted to emphasise the modern character of the company, without forgetting the traditional values by which it is guided. The focal point of the brand’s visual identity became the refreshed logo. The emblem in a simplified heart shape directly refers to the company’s origin.

The wide range of more than a hundred types of products has been enriched with a premium line, which we have further distinguished by the green colour and special shape of the labels, emphasising its exclusive character.

The distinctive shape of the logo was also used in the campaign launching the refreshed brand.

References

The agency guided us through the branding process in a patient and flexible manner. We are satisfied not only with the visual effects – the new logo, graphic design and packaging line, but also with the cooperation process itself.

Grzegorz Chwaszczewski
Chief Trade Officer
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