Perform Brand Design


Brand design is not just an image, but a very good strategy behind it. Read the thoughts of our experts.

  • Rebranding – what is it and how to do it?

    Most often, it is about improving the image in the eyes of the audience, changing the positioning or target group. It used to be a process reserved only for crisis situations (Olins 1995), but for some time now, it has been a tool used to generate growth or reduce marketing costs.

  • Why your company needs to invest in a “brand hero”?

    An emotional addition to the brand, it seems an excellent strategy to complement the company’s external communications.