Advises, selects, supplies
Leading manufacturer of hygiene and sterilisation products for the medical industry. For 30 years, it has enjoyed a reputation as a trusted business partner for manufacturers and consumers.
The starting point for the new system depicting the company’s wide range of services and competences was a circle divided into two semicircles. The dark blue half-circle symbolises the brand, while the other half-circle becomes a space depicting the zones of Medilab’s activities. Thanks to the living identity, it was possible to demonstrate the brand’s advantages and take into account the needs of multiple audiences. We achieved this effect by combining a technical grid with multicoloured patterns based on the logo.
We the development of guidelines for the creation of all promotional and information materials.
The scope of work included defining formats, grids, iconography for product presenters, as well as Medilab’s own product line.
The entire development is described in a series of documents allowing the company to create further media by in-house designers.
A key customer communication tool for Medilab’s training and sales department is a PowerPoint presentation template. For this marketing tool, we created guidelines in the form of an audiobook and a classic manual. The document explains to the employees how to create content that is consistent with the company’s visual identity.
The new image has also been implemented on occasional materials, such as corporate gadgets, calendars, newsletters and Christmas cards.
We also created guidelines for the creation of exhibition stands, as well as branding for industry conferences and training courses.
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