Programme of the Ministry of Science
The campaign is an initiative of the Ministry of Science and Higher Education. It targets young people and aims to encourage them to choose science as a career.
The campaign aims to present the opportunities facing young people (mainly students) if they decide to continue their education. The second target of the campaign is the general public, with the aim of informing about the successes of Polish scientists.
The overarching aim of the campaign is to build a positive image of the scientist, and to attract the attention of young people. As part of the scheme, we therefore proposed playing with icons referring to the sigil in the logo. The sign itself is illustrative and refers to an anecdote related to the figure of Newton. The designed branding of the brand uses a variety of patterning that shows the distance one can have from oneself despite choosing a career as a scientist, as well as presenting MNISW as a youth-friendly institution.
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