Helping children after trauma
The Foundation solves one of the most difficult problems in Poland. It helps children who have been wronged, victims of crime, children who have lost their parents and their home.
The main idea for the new system is to communicate primarily to individual donors and to play it out around the foundation’s ‘elephant in the neighbourhood’.
The creation of the Foundation’s messages is based on selected elements of the signet, alluding in their shape to children’s building blocks.
The elements that make up the sigil provide an excellent basis for exploration and expansion into further applications.
In addition to building abstract forms, they allow the creation of typographic elements consistent with the new visual identity.
As part of the system development, we also prepared guidelines for the creation of messages on social media.
The new visual identity works well on foundation gadgets.
The entire rebranding of the brand is described in a document that clearly sets out the rules for applying and developing the system.
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