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Virginia Oats

A taste of grandma’s oatmeal

A brand of instant oatmeal producer, promoting healthy eating and emphasising cereal products and their rich nutritional value.

When working on the brand logo and product packaging, we opted for a classic illustrative style, associated with naturalness, tradition and a taste “like grandma’s”. We focused on emphasising the nutritional qualities of the instant meal, thereby eliminating negative associations with unhealthy, quick snacks.

References

What positively surprised us was the interview the agency’s consultant conducted with us, almost resembling an interrogation. The PBD team responded in an exemplary manner to the task set before them. The result was a package that really responded to our needs.

Marta Boguszewska
Deputy Director Import-Export Department
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