Phottix

Phottix is a rapidly growing manufacturer of photographic accessories for professionals. Phottix is a brand that is constantly in dialogue with photographers, meeting the needs of the market by constantly improving its product portfolio and introducing innovative, groundbreaking products.

Due to the strong expansion into the European market, the decision was taken in 2009 to undertake a comprehensive rebranding. Work on the project lasted twelve months. The company needed a consistent image that presented the product in a more accessible way. The company’s logo was already well-known in the photographic industry. However, it had some shortcomings, so after a thorough analysis, we only carried out a facelift. The main graphic motif, which is reproduced on all materials, was created based on the camera aperture symbol from the company logo. We developed a new hierarchy of information on the packaging. The brand’s promotional and information materials were also streamlined.