{"id":9835,"date":"2021-08-09T13:59:00","date_gmt":"2021-08-09T11:59:00","guid":{"rendered":"https:\/\/pbd.pl\/projekty\/carrefour\/"},"modified":"2023-02-01T22:49:14","modified_gmt":"2023-02-01T21:49:14","slug":"carrefour","status":"publish","type":"post","link":"https:\/\/pbd.pl\/en\/projekty\/carrefour\/","title":{"rendered":"Carrefour"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2560\" height=\"1440\" data-src=\"https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/carrefour_baner_aplikacja-scaled.jpg\" alt=\"\" class=\"wp-image-6812 lazyload\" data-srcset=\"https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/carrefour_baner_aplikacja-scaled.jpg 2560w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/carrefour_baner_aplikacja-800x450.jpg 800w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/carrefour_baner_aplikacja-1200x675.jpg 1200w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/carrefour_baner_aplikacja-500x281.jpg 500w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/carrefour_baner_aplikacja-768x432.jpg 768w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/carrefour_baner_aplikacja-1536x864.jpg 1536w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/carrefour_baner_aplikacja-2048x1152.jpg 2048w\" data-sizes=\"(max-width: 2560px) 100vw, 2560px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 2560px; --smush-placeholder-aspect-ratio: 2560\/1440;\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group pi-is-first extra-margin-bottom is-style-side-abs-right is-layout-flow wp-block-group pi-is-first extra-margin-bottom-is-layout-flow\">\n<div id=\"acf-pi-block_88c24ce167ad8f74dadee252834f6252\" class=\"acf-pi typo--small\">\n\n  <span class=\"typo--grey\">Client<\/span>\n  <div>Carrefour<\/div>\n\n  <span class=\"typo--grey\">Year<\/span>\n  <div>2021<\/div>\n\n    <span class=\"typo--grey\">Scope<\/span>\n  <ul class=\"acf-pi__related\">\n      <li>Brand consulting<\/li>\n      <li>Brand architecture<\/li>\n      <li>Corporate identity<\/li>\n      <li>Interactive<\/li>\n      <li>Retail design<\/li>\n    <\/ul>\n  \n    <span class=\"acf-pi__projects-title typo--grey\">Connected projects<\/span>\n  <ul class=\"acf-pi__projects\">\n      <li class=\"acf-pi__project\"><a class=\"typo__button typo__button--arrow\" href=\"https:\/\/pbd.pl\/en\/projekty\/polska-goscina\/\">Polska Go\u015bcina<\/a><\/li>\n    <\/ul>\n  \n<\/div>\n\n\n<p class=\"has-small-font-size\">Carrefour is an international omni-channel grocery chain with more than 900 shops in various formats in Poland. The challenge we faced together with the client was to tidy up the graphic image of the brand.<\/p>\n\n\n\n<p class=\"has-small-font-size\">The work was preceded by a comprehensive image audit, which identified areas for improvement and became the starting point for simplifying the rules of the system.<\/p>\n\n\n\n<p class=\"has-small-font-size\">The project required a balanced approach. The new image is based on the brand codification used so far, recognized and used at the global level. At the same time, expressive elements of the system were created to unify the brand&#8217;s activities online, in the area of \u200b\u200be-commerce, offline, as well as in communication inside and outside stores. The overall change included standardization in the area of \u200b\u200bthe visual identity and information system, including: price, product and seasonal promotions as well as occasional events.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group figure-is-first figure-is-last is-style-side-abs-right is-layout-constrained wp-block-group figure-is-first figure-is-last-is-layout-constrained\"><div class=\"video-plyr\">\n<figure class=\"wp-block-video\"><video height=\"1024\" style=\"aspect-ratio: 1480 \/ 1024;\" width=\"1480\" autoplay loop muted src=\"https:\/\/pbd.pl\/wp-content\/uploads\/2021\/08\/220421_carrefour_case_ksztalty.mp4\" playsinline><\/video><\/figure>\n<\/div>\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1200\" height=\"830\" data-src=\"https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/carrefour_system_2-1200x830.jpg\" alt=\"Carrefour layout system\" class=\"wp-image-8912 lazyload\" data-srcset=\"https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/carrefour_system_2-1200x830.jpg 1200w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/carrefour_system_2-800x554.jpg 800w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/carrefour_system_2-500x346.jpg 500w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/carrefour_system_2-768x531.jpg 768w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/carrefour_system_2.jpg 1480w\" data-sizes=\"(max-width: 1200px) 100vw, 1200px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1200px; --smush-placeholder-aspect-ratio: 1200\/830;\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group figure-is-last is-style-side-right is-layout-flow wp-block-group figure-is-last-is-layout-flow\">\n<p class=\"has-small-font-size\">The heart of the system is the Carrefour logo along with the resulting shape. This form is the starting point for building each subsequent brand message. This is how a coherent system of sales, information and image materials is created.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1520\" height=\"760\" data-src=\"https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/carrefour_komunikacja_2.gif\" alt=\"\" class=\"wp-image-6815 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1520px; --smush-placeholder-aspect-ratio: 1520\/760;\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group figure-is-first figure-is-last is-layout-flow wp-block-group figure-is-first figure-is-last-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2560\" height=\"1280\" data-src=\"https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/carrefour_komunikacja_p-scaled.jpg\" alt=\"\" class=\"wp-image-6824 lazyload\" data-srcset=\"https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/carrefour_komunikacja_p-scaled.jpg 2560w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/carrefour_komunikacja_p-800x400.jpg 800w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/carrefour_komunikacja_p-1200x600.jpg 1200w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/carrefour_komunikacja_p-500x250.jpg 500w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/carrefour_komunikacja_p-768x384.jpg 768w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/carrefour_komunikacja_p-1536x768.jpg 1536w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/carrefour_komunikacja_p-2048x1024.jpg 2048w\" data-sizes=\"(max-width: 2560px) 100vw, 2560px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 2560px; --smush-placeholder-aspect-ratio: 2560\/1280;\" \/><\/figure>\n<\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-medium\"><img decoding=\"async\" width=\"800\" height=\"800\" data-id=\"6826\" data-src=\"https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/carrefour_kw_komunikacja_2-800x800.jpg\" alt=\"\" class=\"wp-image-6826 lazyload\" data-srcset=\"https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/carrefour_kw_komunikacja_2-800x800.jpg 800w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/carrefour_kw_komunikacja_2-1200x1200.jpg 1200w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/carrefour_kw_komunikacja_2-500x500.jpg 500w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/carrefour_kw_komunikacja_2-768x768.jpg 768w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/carrefour_kw_komunikacja_2.jpg 1480w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/800;\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-medium\"><img decoding=\"async\" width=\"800\" height=\"800\" data-id=\"6830\" data-src=\"https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/carrefour_kw_wejscie2-800x800.jpg\" alt=\"\" class=\"wp-image-6830 lazyload\" data-srcset=\"https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/carrefour_kw_wejscie2-800x800.jpg 800w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/carrefour_kw_wejscie2-1200x1200.jpg 1200w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/carrefour_kw_wejscie2-500x500.jpg 500w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/carrefour_kw_wejscie2-768x768.jpg 768w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/carrefour_kw_wejscie2.jpg 1480w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/800;\" \/><\/figure>\n<\/figure>\n\n\n\n<div class=\"wp-block-group extra-margin-bottom is-style-side-right is-layout-flow wp-block-group extra-margin-bottom-is-layout-flow\">\n<p class=\"has-small-font-size\">Thanks to the new solutions, the customer can easily find his or her way around the shop as well as recognise the brand outside the shop. As a result of the work on the new standards, we simplified the shop navigation system.<\/p>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2560\" height=\"1280\" data-src=\"https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/carrefour_supercena-scaled.jpg\" alt=\"\" class=\"wp-image-6831 lazyload\" data-srcset=\"https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/carrefour_supercena-scaled.jpg 2560w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/carrefour_supercena-800x400.jpg 800w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/carrefour_supercena-1200x600.jpg 1200w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/carrefour_supercena-500x250.jpg 500w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/carrefour_supercena-768x384.jpg 768w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/carrefour_supercena-1536x768.jpg 1536w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/carrefour_supercena-2048x1024.jpg 2048w\" data-sizes=\"(max-width: 2560px) 100vw, 2560px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 2560px; --smush-placeholder-aspect-ratio: 2560\/1280;\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group figure-is-first figure-is-last is-style-side-right is-layout-flow wp-block-group figure-is-first figure-is-last-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1480\" height=\"1024\" data-src=\"https:\/\/pbd.pl\/wp-content\/uploads\/2021\/08\/C4_nawigacja_sklepowa.gif\" alt=\"\" class=\"wp-image-7180 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1480px; --smush-placeholder-aspect-ratio: 1480\/1024;\" \/><\/figure>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2560\" height=\"1439\" data-src=\"https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/C4_nawigacja_regal-scaled.jpg\" alt=\"\" class=\"wp-image-6837 lazyload\" data-srcset=\"https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/C4_nawigacja_regal-scaled.jpg 2560w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/C4_nawigacja_regal-800x450.jpg 800w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/C4_nawigacja_regal-1200x675.jpg 1200w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/C4_nawigacja_regal-500x281.jpg 500w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/C4_nawigacja_regal-768x432.jpg 768w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/C4_nawigacja_regal-1536x864.jpg 1536w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/C4_nawigacja_regal-2048x1151.jpg 2048w\" data-sizes=\"(max-width: 2560px) 100vw, 2560px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 2560px; --smush-placeholder-aspect-ratio: 2560\/1439;\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2900\" height=\"1631\" data-src=\"https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/220428_C4_flagi.png\" alt=\"\" class=\"wp-image-6840 lazyload\" data-srcset=\"https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/220428_C4_flagi.png 2900w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/220428_C4_flagi-800x450.png 800w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/220428_C4_flagi-1200x675.png 1200w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/220428_C4_flagi-500x281.png 500w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/220428_C4_flagi-768x432.png 768w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/220428_C4_flagi-1536x864.png 1536w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/220428_C4_flagi-2048x1152.png 2048w\" data-sizes=\"(max-width: 2900px) 100vw, 2900px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 2900px; --smush-placeholder-aspect-ratio: 2900\/1631;\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group figure-is-last is-style-side-right is-layout-flow wp-block-group figure-is-last-is-layout-flow\">\n<p class=\"has-small-font-size\">Another area of the project was the development of the sales image. The new pricing modules clearly present the complex discount and promotion mechanisms. The colour coding based on yellow and red was maintained.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2000\" height=\"1384\" data-src=\"https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/220428_C4_cenowki.gif\" alt=\"\" class=\"wp-image-6843 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 2000px; --smush-placeholder-aspect-ratio: 2000\/1384;\" \/><\/figure>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2560\" height=\"1280\" data-src=\"https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/carrefour_kw_baner_3-scaled.jpg\" alt=\"\" class=\"wp-image-6845 lazyload\" data-srcset=\"https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/carrefour_kw_baner_3-scaled.jpg 2560w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/carrefour_kw_baner_3-800x400.jpg 800w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/carrefour_kw_baner_3-1200x600.jpg 1200w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/carrefour_kw_baner_3-500x250.jpg 500w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/carrefour_kw_baner_3-768x384.jpg 768w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/carrefour_kw_baner_3-1536x768.jpg 1536w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/carrefour_kw_baner_3-2048x1024.jpg 2048w\" data-sizes=\"(max-width: 2560px) 100vw, 2560px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 2560px; --smush-placeholder-aspect-ratio: 2560\/1280;\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group figure-is-first figure-is-last is-style-side-abs-right is-layout-constrained wp-block-group figure-is-first figure-is-last-is-layout-constrained\"><div class=\"video-plyr\">\n<figure class=\"wp-block-video\"><video height=\"1384\" style=\"aspect-ratio: 2000 \/ 1384;\" width=\"2000\" autoplay loop muted src=\"https:\/\/pbd.pl\/wp-content\/uploads\/2023\/02\/ezgif.com-gif-maker-1.mp4\" playsinline><\/video><\/figure>\n<\/div>\n\n<div class=\"video-plyr\">\n<figure class=\"wp-block-video\"><video height=\"1384\" style=\"aspect-ratio: 2000 \/ 1384;\" width=\"2000\" autoplay loop muted src=\"https:\/\/pbd.pl\/wp-content\/uploads\/2023\/02\/ezgif.com-gif-maker-2.mp4\" playsinline><\/video><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group extra-margin-bottom is-style-side-right is-layout-flow wp-block-group extra-margin-bottom-is-layout-flow\">\n<p class=\"has-small-font-size\">The image of the Sports Zone remains consistent with the sales image. The only difference is the zone&#8217;s dedicated colour.<\/p>\n<\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-medium\"><img decoding=\"async\" width=\"800\" height=\"554\" data-id=\"6852\" data-src=\"https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/C4_Strefa_sportu-800x554.jpg\" alt=\"\" class=\"wp-image-6852 lazyload\" data-srcset=\"https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/C4_Strefa_sportu-800x554.jpg 800w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/C4_Strefa_sportu-1200x830.jpg 1200w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/C4_Strefa_sportu-500x346.jpg 500w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/C4_Strefa_sportu-768x531.jpg 768w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/C4_Strefa_sportu.jpg 1480w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/554;\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-medium\"><img decoding=\"async\" width=\"800\" height=\"554\" data-id=\"6851\" data-src=\"https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/C4_Strefa_sportu_2-800x554.jpg\" alt=\"\" class=\"wp-image-6851 lazyload\" data-srcset=\"https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/C4_Strefa_sportu_2-800x554.jpg 800w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/C4_Strefa_sportu_2-1200x831.jpg 1200w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/C4_Strefa_sportu_2-500x346.jpg 500w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/C4_Strefa_sportu_2-768x532.jpg 768w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/C4_Strefa_sportu_2-1536x1063.jpg 1536w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/C4_Strefa_sportu_2.jpg 1560w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/554;\" \/><\/figure>\n<\/figure>\n\n\n\n<div class=\"wp-block-group figure-is-last is-style-side-right is-layout-flow wp-block-group figure-is-last-is-layout-flow\">\n<p class=\"has-small-font-size\">A dedicated visual subsystem has been developed for the chain&#8217;s own brands. It results from a pattern, based on the brand mark, and covers a wide variety of the chain&#8217;s products under its umbrella.<\/p>\n\n\n<div class=\"video-plyr\">\n<figure class=\"wp-block-video\"><video height=\"1024\" style=\"aspect-ratio: 1480 \/ 1024;\" width=\"1480\" autoplay loop muted src=\"https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/220421_carrefour_case_pattern.mp4\" playsinline><\/video><\/figure>\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2560\" height=\"1280\" data-src=\"https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/carrefour_markiwlasne-scaled.jpg\" alt=\"\" class=\"wp-image-6860 lazyload\" data-srcset=\"https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/carrefour_markiwlasne-scaled.jpg 2560w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/carrefour_markiwlasne-800x400.jpg 800w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/carrefour_markiwlasne-1200x600.jpg 1200w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/carrefour_markiwlasne-500x250.jpg 500w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/carrefour_markiwlasne-768x384.jpg 768w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/carrefour_markiwlasne-1536x768.jpg 1536w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/carrefour_markiwlasne-2048x1024.jpg 2048w\" data-sizes=\"(max-width: 2560px) 100vw, 2560px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 2560px; --smush-placeholder-aspect-ratio: 2560\/1280;\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-medium\"><img decoding=\"async\" width=\"800\" height=\"554\" data-id=\"7186\" data-src=\"https:\/\/pbd.pl\/wp-content\/uploads\/2021\/08\/carrefour_markiwlasne-800x554.jpg\" alt=\"\" class=\"wp-image-7186 lazyload\" data-srcset=\"https:\/\/pbd.pl\/wp-content\/uploads\/2021\/08\/carrefour_markiwlasne-800x554.jpg 800w, https:\/\/pbd.pl\/wp-content\/uploads\/2021\/08\/carrefour_markiwlasne-1200x830.jpg 1200w, https:\/\/pbd.pl\/wp-content\/uploads\/2021\/08\/carrefour_markiwlasne-500x346.jpg 500w, https:\/\/pbd.pl\/wp-content\/uploads\/2021\/08\/carrefour_markiwlasne-768x531.jpg 768w, https:\/\/pbd.pl\/wp-content\/uploads\/2021\/08\/carrefour_markiwlasne.jpg 1480w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/554;\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-medium\"><img decoding=\"async\" width=\"800\" height=\"554\" data-id=\"7187\" data-src=\"https:\/\/pbd.pl\/wp-content\/uploads\/2021\/08\/carrefour_polka-800x554.jpg\" alt=\"\" class=\"wp-image-7187 lazyload\" data-srcset=\"https:\/\/pbd.pl\/wp-content\/uploads\/2021\/08\/carrefour_polka-800x554.jpg 800w, https:\/\/pbd.pl\/wp-content\/uploads\/2021\/08\/carrefour_polka-1200x830.jpg 1200w, https:\/\/pbd.pl\/wp-content\/uploads\/2021\/08\/carrefour_polka-500x346.jpg 500w, https:\/\/pbd.pl\/wp-content\/uploads\/2021\/08\/carrefour_polka-768x531.jpg 768w, https:\/\/pbd.pl\/wp-content\/uploads\/2021\/08\/carrefour_polka.jpg 1480w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/554;\" \/><\/figure>\n<\/figure>\n\n\n\n<div class=\"wp-block-group extra-margin-bottom is-style-side-right is-layout-flow wp-block-group extra-margin-bottom-is-layout-flow\">\n<p class=\"has-small-font-size\">We were also entrusted with creating a dedicated icon style for the different delivery methods.<\/p>\n<\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-4 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-medium\"><img decoding=\"async\" width=\"800\" height=\"554\" data-id=\"7813\" data-src=\"https:\/\/pbd.pl\/wp-content\/uploads\/2021\/08\/carrefour_drive-800x554.jpg\" alt=\"\" class=\"wp-image-7813 lazyload\" data-srcset=\"https:\/\/pbd.pl\/wp-content\/uploads\/2021\/08\/carrefour_drive-800x554.jpg 800w, https:\/\/pbd.pl\/wp-content\/uploads\/2021\/08\/carrefour_drive-1200x830.jpg 1200w, https:\/\/pbd.pl\/wp-content\/uploads\/2021\/08\/carrefour_drive-500x346.jpg 500w, https:\/\/pbd.pl\/wp-content\/uploads\/2021\/08\/carrefour_drive-768x531.jpg 768w, https:\/\/pbd.pl\/wp-content\/uploads\/2021\/08\/carrefour_drive.jpg 1480w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/554;\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-medium\"><img decoding=\"async\" width=\"800\" height=\"554\" data-id=\"7812\" data-src=\"https:\/\/pbd.pl\/wp-content\/uploads\/2021\/08\/carrefour_dostawy-800x554.jpg\" alt=\"\" class=\"wp-image-7812 lazyload\" data-srcset=\"https:\/\/pbd.pl\/wp-content\/uploads\/2021\/08\/carrefour_dostawy-800x554.jpg 800w, https:\/\/pbd.pl\/wp-content\/uploads\/2021\/08\/carrefour_dostawy-1200x830.jpg 1200w, https:\/\/pbd.pl\/wp-content\/uploads\/2021\/08\/carrefour_dostawy-500x346.jpg 500w, https:\/\/pbd.pl\/wp-content\/uploads\/2021\/08\/carrefour_dostawy-768x531.jpg 768w, https:\/\/pbd.pl\/wp-content\/uploads\/2021\/08\/carrefour_dostawy.jpg 1480w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/554;\" \/><\/figure>\n<\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2280\" height=\"1280\" data-src=\"https:\/\/pbd.pl\/wp-content\/uploads\/2021\/08\/Carfura_CarFura.jpg\" alt=\"\" class=\"wp-image-7815 lazyload\" data-srcset=\"https:\/\/pbd.pl\/wp-content\/uploads\/2021\/08\/Carfura_CarFura.jpg 2280w, https:\/\/pbd.pl\/wp-content\/uploads\/2021\/08\/Carfura_CarFura-800x449.jpg 800w, https:\/\/pbd.pl\/wp-content\/uploads\/2021\/08\/Carfura_CarFura-1200x674.jpg 1200w, https:\/\/pbd.pl\/wp-content\/uploads\/2021\/08\/Carfura_CarFura-500x281.jpg 500w, https:\/\/pbd.pl\/wp-content\/uploads\/2021\/08\/Carfura_CarFura-768x431.jpg 768w, https:\/\/pbd.pl\/wp-content\/uploads\/2021\/08\/Carfura_CarFura-1536x862.jpg 1536w, https:\/\/pbd.pl\/wp-content\/uploads\/2021\/08\/Carfura_CarFura-2048x1150.jpg 2048w\" data-sizes=\"(max-width: 2280px) 100vw, 2280px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 2280px; --smush-placeholder-aspect-ratio: 2280\/1280;\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group extra-margin-bottom is-style-side-right is-layout-flow wp-block-group extra-margin-bottom-is-layout-flow\">\n<p class=\"has-small-font-size\">As part of the development of the system, we have made the communication regarding the Carrefour app more consistent.<\/p>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2280\" height=\"1140\" data-src=\"https:\/\/pbd.pl\/wp-content\/uploads\/2021\/08\/carrefour_aplikacja.jpg\" alt=\"\" class=\"wp-image-7818 lazyload\" data-srcset=\"https:\/\/pbd.pl\/wp-content\/uploads\/2021\/08\/carrefour_aplikacja.jpg 2280w, https:\/\/pbd.pl\/wp-content\/uploads\/2021\/08\/carrefour_aplikacja-800x400.jpg 800w, https:\/\/pbd.pl\/wp-content\/uploads\/2021\/08\/carrefour_aplikacja-1200x600.jpg 1200w, https:\/\/pbd.pl\/wp-content\/uploads\/2021\/08\/carrefour_aplikacja-500x250.jpg 500w, https:\/\/pbd.pl\/wp-content\/uploads\/2021\/08\/carrefour_aplikacja-768x384.jpg 768w, https:\/\/pbd.pl\/wp-content\/uploads\/2021\/08\/carrefour_aplikacja-1536x768.jpg 1536w, https:\/\/pbd.pl\/wp-content\/uploads\/2021\/08\/carrefour_aplikacja-2048x1024.jpg 2048w\" data-sizes=\"(max-width: 2280px) 100vw, 2280px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 2280px; --smush-placeholder-aspect-ratio: 2280\/1140;\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default wp-block-gallery-5 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-medium\"><img decoding=\"async\" width=\"800\" height=\"554\" data-id=\"7820\" data-src=\"https:\/\/pbd.pl\/wp-content\/uploads\/2021\/08\/carrefour_stoper-800x554.jpg\" alt=\"\" class=\"wp-image-7820 lazyload\" data-srcset=\"https:\/\/pbd.pl\/wp-content\/uploads\/2021\/08\/carrefour_stoper-800x554.jpg 800w, https:\/\/pbd.pl\/wp-content\/uploads\/2021\/08\/carrefour_stoper-1200x830.jpg 1200w, https:\/\/pbd.pl\/wp-content\/uploads\/2021\/08\/carrefour_stoper-500x346.jpg 500w, https:\/\/pbd.pl\/wp-content\/uploads\/2021\/08\/carrefour_stoper-768x531.jpg 768w, https:\/\/pbd.pl\/wp-content\/uploads\/2021\/08\/carrefour_stoper.jpg 1480w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/554;\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-medium\"><img decoding=\"async\" width=\"800\" height=\"800\" data-id=\"7819\" data-src=\"https:\/\/pbd.pl\/wp-content\/uploads\/2021\/08\/carrefour_kw_aplikacja-800x800.jpg\" alt=\"\" class=\"wp-image-7819 lazyload\" data-srcset=\"https:\/\/pbd.pl\/wp-content\/uploads\/2021\/08\/carrefour_kw_aplikacja-800x800.jpg 800w, https:\/\/pbd.pl\/wp-content\/uploads\/2021\/08\/carrefour_kw_aplikacja-1200x1200.jpg 1200w, https:\/\/pbd.pl\/wp-content\/uploads\/2021\/08\/carrefour_kw_aplikacja-500x500.jpg 500w, https:\/\/pbd.pl\/wp-content\/uploads\/2021\/08\/carrefour_kw_aplikacja-768x768.jpg 768w, https:\/\/pbd.pl\/wp-content\/uploads\/2021\/08\/carrefour_kw_aplikacja.jpg 1480w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/800;\" \/><\/figure>\n<\/figure>\n\n\n\n<div class=\"wp-block-group extra-margin-bottom is-style-side-right is-layout-flow wp-block-group extra-margin-bottom-is-layout-flow\">\n<p class=\"has-small-font-size\">An important element of the brief was to align offline and online activities. We adapted the principles we created into a promotional banner system, as well as advertising in the areas of social media and Google Ads and accompanying newsletter communication.<\/p>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2280\" height=\"1280\" data-src=\"https:\/\/pbd.pl\/wp-content\/uploads\/2021\/08\/carrefour_kompilacja_elementow.jpg\" alt=\"\" class=\"wp-image-7821 lazyload\" data-srcset=\"https:\/\/pbd.pl\/wp-content\/uploads\/2021\/08\/carrefour_kompilacja_elementow.jpg 2280w, https:\/\/pbd.pl\/wp-content\/uploads\/2021\/08\/carrefour_kompilacja_elementow-800x449.jpg 800w, https:\/\/pbd.pl\/wp-content\/uploads\/2021\/08\/carrefour_kompilacja_elementow-1200x674.jpg 1200w, https:\/\/pbd.pl\/wp-content\/uploads\/2021\/08\/carrefour_kompilacja_elementow-500x281.jpg 500w, https:\/\/pbd.pl\/wp-content\/uploads\/2021\/08\/carrefour_kompilacja_elementow-768x431.jpg 768w, https:\/\/pbd.pl\/wp-content\/uploads\/2021\/08\/carrefour_kompilacja_elementow-1536x862.jpg 1536w, https:\/\/pbd.pl\/wp-content\/uploads\/2021\/08\/carrefour_kompilacja_elementow-2048x1150.jpg 2048w\" data-sizes=\"(max-width: 2280px) 100vw, 2280px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 2280px; --smush-placeholder-aspect-ratio: 2280\/1280;\" \/><\/figure>\n\n\n<div class=\"video-plyr\">\n<figure class=\"wp-block-video\"><video height=\"1440\" style=\"aspect-ratio: 2560 \/ 1440;\" width=\"2560\" autoplay loop muted src=\"https:\/\/pbd.pl\/wp-content\/uploads\/2021\/08\/C4_animacja_WWW.mp4\"><\/video><\/figure>\n<\/div>\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default wp-block-gallery-6 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-medium\"><img decoding=\"async\" width=\"800\" height=\"450\" data-id=\"9928\" data-src=\"https:\/\/pbd.pl\/wp-content\/uploads\/2021\/08\/C4_www_mobile_1440p-800x450.jpg\" alt=\"App design\" class=\"wp-image-9928 lazyload\" data-srcset=\"https:\/\/pbd.pl\/wp-content\/uploads\/2021\/08\/C4_www_mobile_1440p-800x450.jpg 800w, https:\/\/pbd.pl\/wp-content\/uploads\/2021\/08\/C4_www_mobile_1440p-1200x675.jpg 1200w, https:\/\/pbd.pl\/wp-content\/uploads\/2021\/08\/C4_www_mobile_1440p-500x281.jpg 500w, https:\/\/pbd.pl\/wp-content\/uploads\/2021\/08\/C4_www_mobile_1440p-768x432.jpg 768w, https:\/\/pbd.pl\/wp-content\/uploads\/2021\/08\/C4_www_mobile_1440p-1536x864.jpg 1536w, https:\/\/pbd.pl\/wp-content\/uploads\/2021\/08\/C4_www_mobile_1440p-2048x1152.jpg 2048w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/450;\" \/><\/figure>\n\n\n\n<figure class=\"with-caption wp-block-image size-medium\"><img decoding=\"async\" width=\"800\" height=\"800\" data-id=\"11255\" data-src=\"https:\/\/pbd.pl\/wp-content\/uploads\/2021\/08\/C4_iPhone-800x800.jpg\" alt=\"\" class=\"wp-image-11255 lazyload\" data-srcset=\"https:\/\/pbd.pl\/wp-content\/uploads\/2021\/08\/C4_iPhone-800x800.jpg 800w, https:\/\/pbd.pl\/wp-content\/uploads\/2021\/08\/C4_iPhone-500x500.jpg 500w, https:\/\/pbd.pl\/wp-content\/uploads\/2021\/08\/C4_iPhone-768x768.jpg 768w, https:\/\/pbd.pl\/wp-content\/uploads\/2021\/08\/C4_iPhone.jpg 1000w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/800;\" \/><figcaption class=\"wp-element-caption\">Newsletter<\/figcaption><\/figure>\n<\/figure>\n\n\n\n<p>Testimonials<\/p>\n\n\n\n<div id=\"acf-references-block_1ab4afd1292ca919ddacc2db424efff1\" class=\"acf-references typo--small\">\n\n  \n<article data-reference data-accordion id=\"carrefour\" class=\"reference acf-acc__row\">\n\n  <button type=\"button\" class=\"reference__name acf-acc__trigger\">Carrefour<\/button>\n\n  <div class=\"reference__content acf-acc__content\">\n\n    <div class=\"reference__inner\">\n\n      <div>\n        The team demonstrated the right balanced approach &#8211; consistency was maintained with the existing brand codification and at the same time a distinctive image was created that could be used for 360-degree communication. I would like to express high appreciation and satisfaction with the cooperation. Perform specialists met all our requirements and expectations. Hence, without a shadow of a doubt, I highly recommend the agency&#8217;s services in branding, rebranding and brand refreshment.      <\/div>\n      <br>\n      <span>Micha\u0142 Sacha<\/span><br>\n      <span class=\"typo--grey\">CMO<\/span>\n\n      \n    <\/div>\n\n  <\/div>\n\n<\/article>\n\n\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>We can eat wisely<\/p>\n","protected":false},"author":2,"featured_media":12581,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[309,26],"zakres":[276,280,289,294,297],"class_list":["post-9835","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail","category-case-study","zakres-brand-consulting","zakres-brand-architecture","zakres-corporate-identity","zakres-interactive","zakres-retail-design"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - 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