{"id":9833,"date":"2021-09-05T09:58:00","date_gmt":"2021-09-05T07:58:00","guid":{"rendered":"https:\/\/pbd.pl\/projekty\/polska-goscina\/"},"modified":"2023-02-07T18:10:22","modified_gmt":"2023-02-07T17:10:22","slug":"polska-goscina","status":"publish","type":"post","link":"https:\/\/pbd.pl\/en\/projekty\/polska-goscina\/","title":{"rendered":"Polska Go\u015bcina"},"content":{"rendered":"\n
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Polska Go\u015bcina is a line of products classic Polish dishes available in Carrefour shops. The brand addresses its offer to all those who appreciate the quality offered by local producers and are guided by their simple composition when choosing food items. Brand offers original products made according to old recipes handed down from generation to generation.<\/p>\n\n\n\n

Our work included developing a brand name, defining the basic principles of the brand strategy and the entire visual system. In the brand manual, we described in detail how to develop the packaging line on the basis of a description of 26 SKUs containing cardboard, flexo and glass packaging. The implementation of the identity is handled by the client’s internal department.<\/p>\n<\/div>\n\n\n\n

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Traditional meals<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[307],"zakres":[276,280,282,290,293],"class_list":["post-9833","post","type-post","status-publish","format-standard","hentry","category-fmcg","zakres-brand-consulting","zakres-brand-architecture","zakres-naming","zakres-packaging-design","zakres-brand-guidelines"],"acf":[],"yoast_head":"\nPolska Go\u015bcina - Perform Brand Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pbd.pl\/en\/projekty\/polska-goscina\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Polska Go\u015bcina - Perform Brand Design\" \/>\n<meta property=\"og:description\" content=\"Traditional meals\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pbd.pl\/en\/projekty\/polska-goscina\/\" \/>\n<meta property=\"og:site_name\" content=\"Perform Brand Design\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/PerformBrandDesign\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-05T07:58:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-07T17:10:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pbd.pl\/wp-content\/uploads\/2021\/09\/POLSKA_GOSCINA_packaging-800x450.jpg\" \/>\n<meta name=\"author\" content=\"Tomasz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tomasz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/pbd.pl\/en\/projekty\/polska-goscina\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/pbd.pl\/en\/projekty\/polska-goscina\/\"},\"author\":{\"name\":\"Tomasz\",\"@id\":\"https:\/\/pbd.pl\/#\/schema\/person\/0beb05013f1b93d265c246c4465bc154\"},\"headline\":\"Polska Go\u015bcina\",\"datePublished\":\"2021-09-05T07:58:00+00:00\",\"dateModified\":\"2023-02-07T17:10:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/pbd.pl\/en\/projekty\/polska-goscina\/\"},\"wordCount\":121,\"publisher\":{\"@id\":\"https:\/\/pbd.pl\/#organization\"},\"image\":{\"@id\":\"https:\/\/pbd.pl\/en\/projekty\/polska-goscina\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/pbd.pl\/wp-content\/uploads\/2021\/09\/POLSKA_GOSCINA_packaging-800x450.jpg\",\"articleSection\":[\"FMCG\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/pbd.pl\/en\/projekty\/polska-goscina\/\",\"url\":\"https:\/\/pbd.pl\/en\/projekty\/polska-goscina\/\",\"name\":\"Polska Go\u015bcina - 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