{"id":9831,"date":"2021-09-12T10:12:00","date_gmt":"2021-09-12T08:12:00","guid":{"rendered":"https:\/\/pbd.pl\/projekty\/folkstar\/"},"modified":"2023-01-26T11:56:11","modified_gmt":"2023-01-26T10:56:11","slug":"folkstar","status":"publish","type":"post","link":"https:\/\/pbd.pl\/en\/projekty\/folkstar\/","title":{"rendered":"Folkstar"},"content":{"rendered":"\n<div class=\"wp-block-group extra-margin-bottom is-style-side-left has-small-font-size is-layout-flow wp-block-group extra-margin-bottom-is-layout-flow\">\n<p>Folkstar is a Polish chain of shops with products inspired by folk motifs. The company proves that folk culture is alive and well, bringing folklore back into favour and giving it a modern twist. Recording folk designs is not possible, so the customer was faced with constant imitation. The aim of the project was to develop a visual system that would translate into greater brand recognition. The client wanted the audience to see the value above all in the fact that the &#8216;\u0141owickie flowers&#8217; on the product are from Folkstar, meanwhile he was under the impression that he was simply advertising the design itself.\r\n<\/p>\n\n\n\n<p>Our task was to conduct an audit and workshop with the client, through which we developed a new brand strategy and architecture. The process culminated in the development of guidelines for a new visual identity system. Typography became the main element of the image, referring in form to hand-cut folk ornaments. Based on our initial recommendations, the client developed the design independently.<\/p>\n<\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-medium\"><img decoding=\"async\" width=\"800\" height=\"554\" data-id=\"7953\" data-src=\"https:\/\/pbd.pl\/wp-content\/uploads\/2021\/09\/folkstar_bags-800x554.jpg\" alt=\"\" class=\"wp-image-7953 lazyload\" data-srcset=\"https:\/\/pbd.pl\/wp-content\/uploads\/2021\/09\/folkstar_bags-800x554.jpg 800w, https:\/\/pbd.pl\/wp-content\/uploads\/2021\/09\/folkstar_bags-1200x831.jpg 1200w, https:\/\/pbd.pl\/wp-content\/uploads\/2021\/09\/folkstar_bags-500x346.jpg 500w, https:\/\/pbd.pl\/wp-content\/uploads\/2021\/09\/folkstar_bags-768x532.jpg 768w, https:\/\/pbd.pl\/wp-content\/uploads\/2021\/09\/folkstar_bags.jpg 1300w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/554;\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-medium\"><img decoding=\"async\" width=\"800\" height=\"554\" data-id=\"7952\" data-src=\"https:\/\/pbd.pl\/wp-content\/uploads\/2021\/09\/folkstar_typogrphy-800x554.jpg\" alt=\"\" class=\"wp-image-7952 lazyload\" data-srcset=\"https:\/\/pbd.pl\/wp-content\/uploads\/2021\/09\/folkstar_typogrphy-800x554.jpg 800w, https:\/\/pbd.pl\/wp-content\/uploads\/2021\/09\/folkstar_typogrphy-1200x831.jpg 1200w, https:\/\/pbd.pl\/wp-content\/uploads\/2021\/09\/folkstar_typogrphy-500x346.jpg 500w, https:\/\/pbd.pl\/wp-content\/uploads\/2021\/09\/folkstar_typogrphy-768x532.jpg 768w, https:\/\/pbd.pl\/wp-content\/uploads\/2021\/09\/folkstar_typogrphy.jpg 1300w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/554;\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-medium\"><img decoding=\"async\" width=\"800\" height=\"554\" data-id=\"7951\" data-src=\"https:\/\/pbd.pl\/wp-content\/uploads\/2021\/09\/folkstar_interior-800x554.jpg\" alt=\"\" class=\"wp-image-7951 lazyload\" data-srcset=\"https:\/\/pbd.pl\/wp-content\/uploads\/2021\/09\/folkstar_interior-800x554.jpg 800w, https:\/\/pbd.pl\/wp-content\/uploads\/2021\/09\/folkstar_interior-1200x831.jpg 1200w, https:\/\/pbd.pl\/wp-content\/uploads\/2021\/09\/folkstar_interior-500x346.jpg 500w, https:\/\/pbd.pl\/wp-content\/uploads\/2021\/09\/folkstar_interior-768x532.jpg 768w, https:\/\/pbd.pl\/wp-content\/uploads\/2021\/09\/folkstar_interior.jpg 1300w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/554;\" \/><\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Folk patterns as branding<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[309],"zakres":[276,278,279,281,280],"class_list":["post-9831","post","type-post","status-publish","format-standard","hentry","category-retail","zakres-brand-consulting","zakres-brand-workshops","zakres-brand-strategy","zakres-key-visual","zakres-brand-architecture"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - 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