{"id":10145,"date":"2010-08-15T14:40:00","date_gmt":"2010-08-15T12:40:00","guid":{"rendered":"https:\/\/pbd.pl\/projekty\/phottix\/"},"modified":"2023-01-26T14:00:32","modified_gmt":"2023-01-26T13:00:32","slug":"phottix","status":"publish","type":"post","link":"https:\/\/pbd.pl\/en\/projekty\/phottix\/","title":{"rendered":"Phottix"},"content":{"rendered":"\n<div class=\"wp-block-group extra-margin-bottom is-style-side-left has-small-font-size is-layout-flow wp-block-group extra-margin-bottom-is-layout-flow\">\n<p>Phottix is a rapidly growing manufacturer of photographic accessories for professionals. Phottix is a brand that is constantly in dialogue with photographers, meeting the needs of the market by constantly improving its product portfolio and introducing innovative, groundbreaking products.<\/p>\n\n\n\n<p>Due to the strong expansion into the European market, the decision was taken in 2009 to undertake a comprehensive rebranding. Work on the project lasted twelve months. The company needed a consistent image that presented the product in a more accessible way. The company&#8217;s logo was already well-known in the photographic industry. However, it had some shortcomings, so after a thorough analysis, we only carried out a facelift. The main graphic motif, which is reproduced on all materials, was created based on the camera aperture symbol from the company logo. We developed a new hierarchy of information on the packaging. The brand&#8217;s promotional and information materials were also streamlined.<\/p>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" data-src=\"https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/Phottix_packaging-1-1200x675.jpg\" alt=\"\" class=\"wp-image-6158 lazyload\" width=\"1182\" height=\"665\" data-srcset=\"https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/Phottix_packaging-1-1200x675.jpg 1200w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/Phottix_packaging-1-800x450.jpg 800w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/Phottix_packaging-1-500x281.jpg 500w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/Phottix_packaging-1-768x432.jpg 768w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/Phottix_packaging-1-1536x864.jpg 1536w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/Phottix_packaging-1.jpg 1600w\" data-sizes=\"(max-width: 1182px) 100vw, 1182px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1182px; --smush-placeholder-aspect-ratio: 1182\/665;\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-4 wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-medium\"><img decoding=\"async\" width=\"800\" height=\"554\" data-id=\"6153\" data-src=\"https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/Phottix_packaging_2-800x554.jpg\" alt=\"\" class=\"wp-image-6153 lazyload\" data-srcset=\"https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/Phottix_packaging_2-800x554.jpg 800w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/Phottix_packaging_2-1200x831.jpg 1200w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/Phottix_packaging_2-500x346.jpg 500w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/Phottix_packaging_2-768x532.jpg 768w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/Phottix_packaging_2.jpg 1300w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/554;\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-medium\"><img decoding=\"async\" width=\"800\" height=\"554\" data-id=\"6159\" data-src=\"https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/Phottix_packaging_3-800x554.jpg\" alt=\"\" class=\"wp-image-6159 lazyload\" data-srcset=\"https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/Phottix_packaging_3-800x554.jpg 800w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/Phottix_packaging_3-1200x831.jpg 1200w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/Phottix_packaging_3-500x346.jpg 500w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/Phottix_packaging_3-768x532.jpg 768w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/Phottix_packaging_3.jpg 1300w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/554;\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-medium\"><img decoding=\"async\" width=\"800\" height=\"554\" data-id=\"6154\" data-src=\"https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/Phottix_www-800x554.jpg\" alt=\"\" class=\"wp-image-6154 lazyload\" data-srcset=\"https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/Phottix_www-800x554.jpg 800w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/Phottix_www-1200x831.jpg 1200w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/Phottix_www-500x346.jpg 500w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/Phottix_www-768x532.jpg 768w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/Phottix_www.jpg 1300w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/554;\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"900\" height=\"623\" data-id=\"6164\" data-src=\"https:\/\/pbd.pl\/wp-content\/uploads\/2010\/08\/Phottix_stand.jpg\" alt=\"\" class=\"wp-image-6164 lazyload\" data-srcset=\"https:\/\/pbd.pl\/wp-content\/uploads\/2010\/08\/Phottix_stand.jpg 900w, https:\/\/pbd.pl\/wp-content\/uploads\/2010\/08\/Phottix_stand-800x554.jpg 800w, https:\/\/pbd.pl\/wp-content\/uploads\/2010\/08\/Phottix_stand-500x346.jpg 500w, https:\/\/pbd.pl\/wp-content\/uploads\/2010\/08\/Phottix_stand-768x532.jpg 768w\" data-sizes=\"(max-width: 900px) 100vw, 900px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 900px; --smush-placeholder-aspect-ratio: 900\/623;\" \/><\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Photo accessories for professionals<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[305],"zakres":[288,294,290,292],"class_list":["post-10145","post","type-post","status-publish","format-standard","hentry","category-technology","zakres-visual-identity","zakres-interactive","zakres-packaging-design","zakres-identity-standards"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Phottix - Perform Brand 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