{"id":10139,"date":"2011-08-01T12:03:00","date_gmt":"2011-08-01T10:03:00","guid":{"rendered":"https:\/\/pbd.pl\/projekty\/program-60\/"},"modified":"2023-01-27T15:44:06","modified_gmt":"2023-01-27T14:44:06","slug":"program-60","status":"publish","type":"post","link":"https:\/\/pbd.pl\/en\/projekty\/program-60\/","title":{"rendered":"Program 60+"},"content":{"rendered":"\n<div class=\"wp-block-group figure-is-first figure-is-last is-layout-flow wp-block-group figure-is-first figure-is-last-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" data-src=\"https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/raport_roczny_60plus.jpg\" alt=\"\" class=\"wp-image-6661 lazyload\" width=\"1848\" height=\"1039\" data-srcset=\"https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/raport_roczny_60plus.jpg 2100w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/raport_roczny_60plus-800x450.jpg 800w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/raport_roczny_60plus-1200x675.jpg 1200w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/raport_roczny_60plus-500x281.jpg 500w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/raport_roczny_60plus-768x432.jpg 768w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/raport_roczny_60plus-1536x864.jpg 1536w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/raport_roczny_60plus-2048x1152.jpg 2048w\" data-sizes=\"(max-width: 1848px) 100vw, 1848px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1848px; --smush-placeholder-aspect-ratio: 1848\/1039;\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1520\" height=\"855\" data-id=\"6684\" data-src=\"https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/raportroczny_60plus2.jpg\" alt=\"\" class=\"wp-image-6684 lazyload\" data-srcset=\"https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/raportroczny_60plus2.jpg 1520w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/raportroczny_60plus2-800x450.jpg 800w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/raportroczny_60plus2-1200x675.jpg 1200w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/raportroczny_60plus2-500x281.jpg 500w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/raportroczny_60plus2-768x432.jpg 768w\" data-sizes=\"(max-width: 1520px) 100vw, 1520px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1520px; --smush-placeholder-aspect-ratio: 1520\/855;\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1520\" height=\"855\" data-id=\"6685\" data-src=\"https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/raportroczny_60plus3.jpg\" alt=\"\" class=\"wp-image-6685 lazyload\" data-srcset=\"https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/raportroczny_60plus3.jpg 1520w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/raportroczny_60plus3-800x450.jpg 800w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/raportroczny_60plus3-1200x675.jpg 1200w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/raportroczny_60plus3-500x281.jpg 500w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/raportroczny_60plus3-768x432.jpg 768w\" data-sizes=\"(max-width: 1520px) 100vw, 1520px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1520px; --smush-placeholder-aspect-ratio: 1520\/855;\" \/><\/figure>\n<\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group pi-is-first extra-margin-bottom is-style-side-abs-right is-layout-flow wp-block-group pi-is-first extra-margin-bottom-is-layout-flow\">\n<div id=\"acf-pi-block_4c24d51fbc5616b43637c555909d333e\" class=\"acf-pi typo--small\">\n\n  <span class=\"typo--grey\">Client<\/span>\n  <div>epruf S.A.<\/div>\n\n  <span class=\"typo--grey\">Year<\/span>\n  <div>2012<\/div>\n\n    <span class=\"typo--grey\">Scope<\/span>\n  <ul class=\"acf-pi__related\">\n      <li>Brand consulting<\/li>\n      <li>Brand architecture<\/li>\n      <li>Corporate identity<\/li>\n      <li>Interactive<\/li>\n      <li>Brand guidelines<\/li>\n      <li>Brand care<\/li>\n    <\/ul>\n  \n    <span class=\"acf-pi__projects-title typo--grey\">Connected projects<\/span>\n  <ul class=\"acf-pi__projects\">\n      <li class=\"acf-pi__project\"><a class=\"typo__button typo__button--arrow\" href=\"https:\/\/pbd.pl\/en\/projekty\/epruf\/\">epruf<\/a><\/li>\n    <\/ul>\n  \n<\/div>\n\n\n<p class=\"has-small-font-size\">Over the years, the 60+ brand has evolved into a nationwide initiative to support the elderly, involving doctors, pharmacists and pharmaceutical companies. <\/p>\n\n\n\n<p class=\"has-small-font-size\">The decision to refresh the visual identity system came in the wake of a repositioning and expansion of the brand&#8217;s market activities. Work on the brand&#8217;s visual identity was preceded by research into older people&#8217;s perceptions of the world.<\/p>\n\n\n\n<p class=\"has-small-font-size\">Taking into account the results of research in the field of gerontology and geriatrics, in particular dysfunctional perceptual processes, an optimal solution was developed to facilitate contact with the 60+  for older people: appropriate typefaces and their colours, text structure and communication style, key visuals corresponding to the needs of the age group. All marketing materials for the brand are now designed with older people in mind (choice of information, composition, colour scheme, choice of typeface and size of letters).<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group figure-is-first figure-is-last is-layout-flow wp-block-group figure-is-first figure-is-last-is-layout-flow\">\n<figure class=\"with-caption wp-block-image size-full\"><img decoding=\"async\" width=\"2100\" height=\"1181\" data-src=\"https:\/\/pbd.pl\/wp-content\/uploads\/2022\/09\/architektura_marki_program60plus.jpg\" alt=\"\" class=\"wp-image-6667 lazyload\" data-srcset=\"https:\/\/pbd.pl\/wp-content\/uploads\/2022\/09\/architektura_marki_program60plus.jpg 2100w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/09\/architektura_marki_program60plus-800x450.jpg 800w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/09\/architektura_marki_program60plus-1200x675.jpg 1200w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/09\/architektura_marki_program60plus-500x281.jpg 500w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/09\/architektura_marki_program60plus-768x432.jpg 768w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/09\/architektura_marki_program60plus-1536x864.jpg 1536w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/09\/architektura_marki_program60plus-2048x1152.jpg 2048w\" data-sizes=\"(max-width: 2100px) 100vw, 2100px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 2100px; --smush-placeholder-aspect-ratio: 2100\/1181;\" \/><figcaption class=\"wp-element-caption\">60+ sign system<\/figcaption><\/figure>\n<\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"with-caption wp-block-image size-large\"><img decoding=\"async\" width=\"1520\" height=\"855\" data-id=\"6673\" data-src=\"https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/ksiegaznaku_program_60plus.jpg\" alt=\"\" class=\"wp-image-6673 lazyload\" data-srcset=\"https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/ksiegaznaku_program_60plus.jpg 1520w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/ksiegaznaku_program_60plus-800x450.jpg 800w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/ksiegaznaku_program_60plus-1200x675.jpg 1200w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/ksiegaznaku_program_60plus-500x281.jpg 500w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/ksiegaznaku_program_60plus-768x432.jpg 768w\" data-sizes=\"(max-width: 1520px) 100vw, 1520px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1520px; --smush-placeholder-aspect-ratio: 1520\/855;\" \/><figcaption class=\"wp-element-caption\">Visual guidelines for the 60+<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1520\" height=\"855\" data-id=\"6672\" data-src=\"https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/akcydensy_program60plus.jpg\" alt=\"\" class=\"wp-image-6672 lazyload\" data-srcset=\"https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/akcydensy_program60plus.jpg 1520w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/akcydensy_program60plus-800x450.jpg 800w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/akcydensy_program60plus-1200x675.jpg 1200w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/akcydensy_program60plus-500x281.jpg 500w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/akcydensy_program60plus-768x432.jpg 768w\" data-sizes=\"(max-width: 1520px) 100vw, 1520px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1520px; --smush-placeholder-aspect-ratio: 1520\/855;\" \/><\/figure>\n<\/figure>\n\n\n\n<div class=\"wp-block-group figure-is-first figure-is-last is-layout-flow wp-block-group figure-is-first figure-is-last-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" data-src=\"https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/kampania_informacyjna_60plus.jpg\" alt=\"\" class=\"wp-image-6688 lazyload\" width=\"1828\" height=\"1028\" data-srcset=\"https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/kampania_informacyjna_60plus.jpg 2100w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/kampania_informacyjna_60plus-800x450.jpg 800w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/kampania_informacyjna_60plus-1200x675.jpg 1200w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/kampania_informacyjna_60plus-500x281.jpg 500w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/kampania_informacyjna_60plus-768x432.jpg 768w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/kampania_informacyjna_60plus-1536x864.jpg 1536w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/kampania_informacyjna_60plus-2048x1152.jpg 2048w\" data-sizes=\"(max-width: 1828px) 100vw, 1828px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1828px; --smush-placeholder-aspect-ratio: 1828\/1028;\" \/><\/figure>\n<\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"740\" height=\"512\" data-id=\"6677\" data-src=\"https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/projektkarty_60plus-1.jpg\" alt=\"\" class=\"wp-image-6677 lazyload\" data-srcset=\"https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/projektkarty_60plus-1.jpg 740w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/projektkarty_60plus-1-500x346.jpg 500w\" data-sizes=\"(max-width: 740px) 100vw, 740px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 740px; --smush-placeholder-aspect-ratio: 740\/512;\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"740\" height=\"512\" data-id=\"6678\" data-src=\"https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/projektreklamy_60plus-1.jpg\" alt=\"\" class=\"wp-image-6678 lazyload\" data-srcset=\"https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/projektreklamy_60plus-1.jpg 740w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/projektreklamy_60plus-1-500x346.jpg 500w\" data-sizes=\"(max-width: 740px) 100vw, 740px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 740px; --smush-placeholder-aspect-ratio: 740\/512;\" \/><\/figure>\n<\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-4 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"6698\" data-src=\"https:\/\/pbd.pl\/wp-content\/uploads\/2022\/09\/projektsklepu_60plus.jpg\" alt=\"\" class=\"wp-image-6698 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 740px; --smush-placeholder-aspect-ratio: 740\/512;\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"6699\" data-src=\"https:\/\/pbd.pl\/wp-content\/uploads\/2022\/09\/naklejka_60plus.jpg\" alt=\"\" class=\"wp-image-6699 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 740px; --smush-placeholder-aspect-ratio: 740\/512;\" \/><\/figure>\n<\/figure>\n\n\n\n<div class=\"wp-block-group figure-is-last is-style-side-right is-layout-flow wp-block-group figure-is-last-is-layout-flow\">\n<p class=\"has-small-font-size\">For the Programme, we have developed a number of information booklets on the correct use and delivery of drug therapies.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" data-src=\"https:\/\/pbd.pl\/wp-content\/uploads\/2022\/09\/broszuryokladki_60plus.jpg\" alt=\"\" class=\"wp-image-6719 lazyload\" width=\"909\" height=\"629\" data-srcset=\"https:\/\/pbd.pl\/wp-content\/uploads\/2022\/09\/broszuryokladki_60plus.jpg 740w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/09\/broszuryokladki_60plus-500x346.jpg 500w\" data-sizes=\"(max-width: 909px) 100vw, 909px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 909px; --smush-placeholder-aspect-ratio: 909\/629;\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group figure-is-first figure-is-last is-layout-flow wp-block-group figure-is-first figure-is-last-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2100\" height=\"1181\" data-src=\"https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/foldery_60plus.jpg\" alt=\"\" class=\"wp-image-6693 lazyload\" data-srcset=\"https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/foldery_60plus.jpg 2100w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/foldery_60plus-800x450.jpg 800w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/foldery_60plus-1200x675.jpg 1200w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/foldery_60plus-500x281.jpg 500w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/foldery_60plus-768x432.jpg 768w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/foldery_60plus-1536x864.jpg 1536w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/foldery_60plus-2048x1152.jpg 2048w\" data-sizes=\"(max-width: 2100px) 100vw, 2100px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 2100px; --smush-placeholder-aspect-ratio: 2100\/1181;\" \/><\/figure>\n<\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-5 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"740\" height=\"512\" data-id=\"6712\" data-src=\"https:\/\/pbd.pl\/wp-content\/uploads\/2022\/09\/layoutporadnik_60plus2.jpg\" alt=\"\" class=\"wp-image-6712 lazyload\" data-srcset=\"https:\/\/pbd.pl\/wp-content\/uploads\/2022\/09\/layoutporadnik_60plus2.jpg 740w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/09\/layoutporadnik_60plus2-500x346.jpg 500w\" data-sizes=\"(max-width: 740px) 100vw, 740px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 740px; --smush-placeholder-aspect-ratio: 740\/512;\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"740\" height=\"512\" data-id=\"6711\" data-src=\"https:\/\/pbd.pl\/wp-content\/uploads\/2022\/09\/layoutporadnik_60plus.jpg\" alt=\"\" class=\"wp-image-6711 lazyload\" data-srcset=\"https:\/\/pbd.pl\/wp-content\/uploads\/2022\/09\/layoutporadnik_60plus.jpg 740w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/09\/layoutporadnik_60plus-500x346.jpg 500w\" data-sizes=\"(max-width: 740px) 100vw, 740px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 740px; --smush-placeholder-aspect-ratio: 740\/512;\" \/><\/figure>\n<\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2100\" height=\"1181\" data-src=\"https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/layoutbroszurysprzedazowej_60plus-1.jpg\" alt=\"\" class=\"wp-image-6722 lazyload\" data-srcset=\"https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/layoutbroszurysprzedazowej_60plus-1.jpg 2100w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/layoutbroszurysprzedazowej_60plus-1-800x450.jpg 800w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/layoutbroszurysprzedazowej_60plus-1-1200x675.jpg 1200w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/layoutbroszurysprzedazowej_60plus-1-500x281.jpg 500w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/layoutbroszurysprzedazowej_60plus-1-768x432.jpg 768w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/layoutbroszurysprzedazowej_60plus-1-1536x864.jpg 1536w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/layoutbroszurysprzedazowej_60plus-1-2048x1152.jpg 2048w\" data-sizes=\"(max-width: 2100px) 100vw, 2100px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 2100px; --smush-placeholder-aspect-ratio: 2100\/1181;\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-6 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1520\" height=\"855\" data-id=\"6727\" data-src=\"https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/projektstronywww3_program60plus.jpg\" alt=\"\" class=\"wp-image-6727 lazyload\" data-srcset=\"https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/projektstronywww3_program60plus.jpg 1520w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/projektstronywww3_program60plus-800x450.jpg 800w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/projektstronywww3_program60plus-1200x675.jpg 1200w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/projektstronywww3_program60plus-500x281.jpg 500w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/projektstronywww3_program60plus-768x432.jpg 768w\" data-sizes=\"(max-width: 1520px) 100vw, 1520px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1520px; --smush-placeholder-aspect-ratio: 1520\/855;\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1520\" height=\"855\" data-id=\"6726\" data-src=\"https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/projektstronywww2_program60plus.jpg\" alt=\"\" class=\"wp-image-6726 lazyload\" data-srcset=\"https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/projektstronywww2_program60plus.jpg 1520w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/projektstronywww2_program60plus-800x450.jpg 800w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/projektstronywww2_program60plus-1200x675.jpg 1200w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/projektstronywww2_program60plus-500x281.jpg 500w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/projektstronywww2_program60plus-768x432.jpg 768w\" data-sizes=\"(max-width: 1520px) 100vw, 1520px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1520px; --smush-placeholder-aspect-ratio: 1520\/855;\" \/><\/figure>\n<\/figure>\n\n\n\n<div class=\"wp-block-group extra-margin-bottom is-style-side-right is-layout-flow wp-block-group extra-margin-bottom-is-layout-flow\">\n<p class=\"has-small-font-size\">Another stage in the expansion of the 60+ Programme was the unprecedented project of a pharmacy dedicated to seniors and the first such branch of the DOZ pharmacy chain. The branch is distinguished above all by ergonomic solutions adapted to serving seniors, as well as communication appropriate for this group.&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group figure-is-first figure-is-last is-layout-flow wp-block-group figure-is-first figure-is-last-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2100\" height=\"1181\" data-src=\"https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/projektapteki_60plus.jpg\" alt=\"\" class=\"wp-image-6738 lazyload\" data-srcset=\"https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/projektapteki_60plus.jpg 2100w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/projektapteki_60plus-800x450.jpg 800w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/projektapteki_60plus-1200x675.jpg 1200w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/projektapteki_60plus-500x281.jpg 500w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/projektapteki_60plus-768x432.jpg 768w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/projektapteki_60plus-1536x864.jpg 1536w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/projektapteki_60plus-2048x1152.jpg 2048w\" data-sizes=\"(max-width: 2100px) 100vw, 2100px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 2100px; --smush-placeholder-aspect-ratio: 2100\/1181;\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group extra-margin-bottom is-style-side-right is-layout-flow wp-block-group extra-margin-bottom-is-layout-flow\">\n<p class=\"has-small-font-size\">Here, seniors will receive information on the medication they are taking and the possibility of using substitutes. We have provided space for a seated service point for the disabled, as well as pharmaceutical care points.<\/p>\n\n\n\n<p class=\"has-small-font-size\">Anti-slip floors, previously used in hospitals, have been laid in pharmacies. At the counters, there are wooden handrails and places for bags so that seniors can at least rest for a while while standing in line. Chairs have been placed at the counters, where patients can sit while the pharmacist processes their prescriptions. The visual identity system also responds to the perceptual dysfunctions that come with age: the typeface, colours and illustrative style have been chosen to make reading easier for older patients.<\/p>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2100\" height=\"1181\" data-src=\"https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/projektapteki_60plus2.jpg\" alt=\"\" class=\"wp-image-6744 lazyload\" data-srcset=\"https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/projektapteki_60plus2.jpg 2100w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/projektapteki_60plus2-800x450.jpg 800w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/projektapteki_60plus2-1200x675.jpg 1200w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/projektapteki_60plus2-500x281.jpg 500w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/projektapteki_60plus2-768x432.jpg 768w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/projektapteki_60plus2-1536x864.jpg 1536w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/projektapteki_60plus2-2048x1152.jpg 2048w\" data-sizes=\"(max-width: 2100px) 100vw, 2100px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 2100px; --smush-placeholder-aspect-ratio: 2100\/1181;\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-7 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"740\" height=\"512\" data-id=\"6748\" data-src=\"https:\/\/pbd.pl\/wp-content\/uploads\/2022\/09\/projektapteki_60plus4.jpg\" alt=\"\" class=\"wp-image-6748 lazyload\" data-srcset=\"https:\/\/pbd.pl\/wp-content\/uploads\/2022\/09\/projektapteki_60plus4.jpg 740w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/09\/projektapteki_60plus4-500x346.jpg 500w\" data-sizes=\"(max-width: 740px) 100vw, 740px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 740px; --smush-placeholder-aspect-ratio: 740\/512;\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"740\" height=\"512\" data-id=\"6749\" data-src=\"https:\/\/pbd.pl\/wp-content\/uploads\/2022\/09\/projektapteki_60plus6.jpg\" alt=\"\" class=\"wp-image-6749 lazyload\" data-srcset=\"https:\/\/pbd.pl\/wp-content\/uploads\/2022\/09\/projektapteki_60plus6.jpg 740w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/09\/projektapteki_60plus6-500x346.jpg 500w\" data-sizes=\"(max-width: 740px) 100vw, 740px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 740px; --smush-placeholder-aspect-ratio: 740\/512;\" \/><\/figure>\n<\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-8 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"740\" height=\"512\" data-id=\"6750\" data-src=\"https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/layoutkomunikatu_60plus.jpg\" alt=\"\" class=\"wp-image-6750 lazyload\" data-srcset=\"https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/layoutkomunikatu_60plus.jpg 740w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/layoutkomunikatu_60plus-500x346.jpg 500w\" data-sizes=\"(max-width: 740px) 100vw, 740px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 740px; --smush-placeholder-aspect-ratio: 740\/512;\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"740\" height=\"512\" data-id=\"6751\" data-src=\"https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/layoutnaklejki_60plus.jpg\" alt=\"\" class=\"wp-image-6751 lazyload\" data-srcset=\"https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/layoutnaklejki_60plus.jpg 740w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/layoutnaklejki_60plus-500x346.jpg 500w\" data-sizes=\"(max-width: 740px) 100vw, 740px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 740px; --smush-placeholder-aspect-ratio: 740\/512;\" \/><\/figure>\n<\/figure>\n\n\n\n<div class=\"wp-block-group figure-is-first figure-is-last is-layout-flow wp-block-group figure-is-first figure-is-last-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2100\" height=\"1181\" data-src=\"https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/projektapteki_60plus7.jpg\" alt=\"\" class=\"wp-image-6754 lazyload\" data-srcset=\"https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/projektapteki_60plus7.jpg 2100w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/projektapteki_60plus7-800x450.jpg 800w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/projektapteki_60plus7-1200x675.jpg 1200w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/projektapteki_60plus7-500x281.jpg 500w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/projektapteki_60plus7-768x432.jpg 768w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/projektapteki_60plus7-1536x864.jpg 1536w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/projektapteki_60plus7-2048x1152.jpg 2048w\" data-sizes=\"(max-width: 2100px) 100vw, 2100px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 2100px; --smush-placeholder-aspect-ratio: 2100\/1181;\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2100\" height=\"1181\" data-src=\"https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/plakatydoapteki_60plus.jpg\" alt=\"\" class=\"wp-image-6756 lazyload\" data-srcset=\"https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/plakatydoapteki_60plus.jpg 2100w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/plakatydoapteki_60plus-800x450.jpg 800w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/plakatydoapteki_60plus-1200x675.jpg 1200w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/plakatydoapteki_60plus-500x281.jpg 500w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/plakatydoapteki_60plus-768x432.jpg 768w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/plakatydoapteki_60plus-1536x864.jpg 1536w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/plakatydoapteki_60plus-2048x1152.jpg 2048w\" data-sizes=\"(max-width: 2100px) 100vw, 2100px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 2100px; --smush-placeholder-aspect-ratio: 2100\/1181;\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-9 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"740\" height=\"512\" data-id=\"6757\" data-src=\"https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/naklejka_60plus-1.jpg\" alt=\"\" class=\"wp-image-6757 lazyload\" data-srcset=\"https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/naklejka_60plus-1.jpg 740w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/naklejka_60plus-1-500x346.jpg 500w\" data-sizes=\"(max-width: 740px) 100vw, 740px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 740px; --smush-placeholder-aspect-ratio: 740\/512;\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"740\" height=\"512\" data-id=\"6758\" data-src=\"https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/torbareklamowa_60plus.jpg\" alt=\"\" class=\"wp-image-6758 lazyload\" data-srcset=\"https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/torbareklamowa_60plus.jpg 740w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/torbareklamowa_60plus-500x346.jpg 500w\" data-sizes=\"(max-width: 740px) 100vw, 740px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 740px; --smush-placeholder-aspect-ratio: 740\/512;\" \/><\/figure>\n<\/figure>\n<\/div>\n\n\n\n<p>References<\/p>\n\n\n\n<div id=\"acf-references-block_dfc1810190e08e31fb223078b45d0941\" class=\"acf-references typo--small\">\n\n  \n<article data-reference data-accordion id=\"program-60\" class=\"reference acf-acc__row\">\n\n  <button type=\"button\" class=\"reference__name acf-acc__trigger\">epruf S.A.<\/button>\n\n  <div class=\"reference__content acf-acc__content\">\n\n    <div class=\"reference__inner\">\n\n      <div>\n        We also received strong image creation support from the company. We are currently using the company&#8217;s services on a continuous basis and, when planning future image investments, we are taking into account the possibility of entrusting further tasks to the company.      <\/div>\n      <br>\n      <span>Piotr Trze\u017awi\u0144ski<\/span><br>\n      <span class=\"typo--grey\">Communication &#038; Marketing Manager<\/span>\n\n      \n    <\/div>\n\n  <\/div>\n\n<\/article>\n\n\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Nationwide initiative dedicated to seniors<\/p>\n","protected":false},"author":1,"featured_media":10491,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[26],"zakres":[276,280,289,294,293,299],"class_list":["post-10139","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study","zakres-brand-consulting","zakres-brand-architecture","zakres-corporate-identity","zakres-interactive","zakres-brand-guidelines","zakres-brand-care"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - 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