{"id":10108,"date":"2014-08-01T12:03:00","date_gmt":"2014-08-01T10:03:00","guid":{"rendered":"https:\/\/pbd.pl\/projekty\/zawod-naukowiec\/"},"modified":"2023-01-26T13:38:06","modified_gmt":"2023-01-26T12:38:06","slug":"zawod-naukowiec","status":"publish","type":"post","link":"https:\/\/pbd.pl\/en\/projekty\/zawod-naukowiec\/","title":{"rendered":"Zaw\u00f3d naukowiec"},"content":{"rendered":"\n<div class=\"wp-block-group figure-is-first figure-is-last is-layout-flow wp-block-group figure-is-first figure-is-last-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2400\" height=\"1350\" data-src=\"https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/zawod_naukowiec.jpg\" alt=\"\" class=\"wp-image-6449 lazyload\" data-srcset=\"https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/zawod_naukowiec.jpg 2400w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/zawod_naukowiec-800x450.jpg 800w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/zawod_naukowiec-1200x675.jpg 1200w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/zawod_naukowiec-500x281.jpg 500w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/zawod_naukowiec-768x432.jpg 768w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/zawod_naukowiec-1536x864.jpg 1536w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/zawod_naukowiec-2048x1152.jpg 2048w\" data-sizes=\"(max-width: 2400px) 100vw, 2400px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 2400px; --smush-placeholder-aspect-ratio: 2400\/1350;\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group pi-is-first extra-margin-bottom is-style-side-abs-right is-layout-flow wp-block-group pi-is-first extra-margin-bottom-is-layout-flow\">\n<div id=\"acf-pi-block_5b1a86944180270f0d4f2719569cd664\" class=\"acf-pi typo--small\">\n\n  <span class=\"typo--grey\">Client<\/span>\n  <div>Ministerstwa Nauki i Szkolnictwa Wy\u017cszego<\/div>\n\n  <span class=\"typo--grey\">Year<\/span>\n  <div>2014<\/div>\n\n    <span class=\"typo--grey\">Scope<\/span>\n  <ul class=\"acf-pi__related\">\n      <li>Visual identity<\/li>\n      <li>Logo guidelines<\/li>\n    <\/ul>\n  \n  \n<\/div>\n\n\n<p class=\"has-small-font-size\">The campaign is an initiative of the Ministry of Science and Higher Education. It targets young people and aims to encourage them to choose science as a career.<\/p>\n\n\n\n<p class=\"has-small-font-size\">The campaign aims to present the opportunities facing young people (mainly students) if they decide to continue their education. The second target of the campaign is the general public, with the aim of informing about the successes of Polish scientists.<\/p>\n<\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"740\" height=\"512\" data-id=\"6462\" data-src=\"https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/zn2.jpg\" alt=\"\" class=\"wp-image-6462 lazyload\" data-srcset=\"https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/zn2.jpg 740w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/zn2-500x346.jpg 500w\" data-sizes=\"(max-width: 740px) 100vw, 740px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 740px; --smush-placeholder-aspect-ratio: 740\/512;\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1200\" height=\"831\" data-id=\"6990\" data-src=\"https:\/\/pbd.pl\/wp-content\/uploads\/2014\/08\/Zawod_naukowiex_CD-1200x831.jpg\" alt=\"\" class=\"wp-image-6990 lazyload\" data-srcset=\"https:\/\/pbd.pl\/wp-content\/uploads\/2014\/08\/Zawod_naukowiex_CD-1200x831.jpg 1200w, https:\/\/pbd.pl\/wp-content\/uploads\/2014\/08\/Zawod_naukowiex_CD-800x554.jpg 800w, https:\/\/pbd.pl\/wp-content\/uploads\/2014\/08\/Zawod_naukowiex_CD-500x346.jpg 500w, https:\/\/pbd.pl\/wp-content\/uploads\/2014\/08\/Zawod_naukowiex_CD-768x532.jpg 768w, https:\/\/pbd.pl\/wp-content\/uploads\/2014\/08\/Zawod_naukowiex_CD-1536x1064.jpg 1536w, https:\/\/pbd.pl\/wp-content\/uploads\/2014\/08\/Zawod_naukowiex_CD.jpg 2000w\" data-sizes=\"(max-width: 1200px) 100vw, 1200px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1200px; --smush-placeholder-aspect-ratio: 1200\/831;\" \/><\/figure>\n<\/figure>\n\n\n\n<div class=\"wp-block-group extra-margin-bottom is-style-side-right is-layout-constrained wp-block-group extra-margin-bottom-is-layout-constrained\">\n<p class=\"has-small-font-size\">The overarching aim of the campaign is to build a positive image of the scientist, and to attract the attention of young people. As part of the scheme, we therefore proposed playing with icons referring to the sigil in the logo. The sign itself is illustrative and refers to an anecdote related to the figure of Newton. The designed branding of the brand uses a variety of patterning that shows the distance one can have from oneself despite choosing a career as a scientist, as well as presenting MNISW as a youth-friendly institution.<\/p>\n<\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"740\" height=\"512\" data-id=\"6459\" data-src=\"https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/zn5.jpg\" alt=\"\" class=\"wp-image-6459 lazyload\" data-srcset=\"https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/zn5.jpg 740w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/zn5-500x346.jpg 500w\" data-sizes=\"(max-width: 740px) 100vw, 740px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 740px; --smush-placeholder-aspect-ratio: 740\/512;\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"740\" height=\"512\" data-id=\"6458\" data-src=\"https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/zn4.jpg\" alt=\"\" class=\"wp-image-6458 lazyload\" data-srcset=\"https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/zn4.jpg 740w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/zn4-500x346.jpg 500w\" data-sizes=\"(max-width: 740px) 100vw, 740px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 740px; --smush-placeholder-aspect-ratio: 740\/512;\" \/><\/figure>\n<\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2400\" height=\"1350\" data-src=\"https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/projektsegregatora_ZN.jpg\" alt=\"\" class=\"wp-image-6452 lazyload\" data-srcset=\"https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/projektsegregatora_ZN.jpg 2400w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/projektsegregatora_ZN-800x450.jpg 800w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/projektsegregatora_ZN-1200x675.jpg 1200w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/projektsegregatora_ZN-500x281.jpg 500w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/projektsegregatora_ZN-768x432.jpg 768w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/projektsegregatora_ZN-1536x864.jpg 1536w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/projektsegregatora_ZN-2048x1152.jpg 2048w\" data-sizes=\"(max-width: 2400px) 100vw, 2400px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 2400px; --smush-placeholder-aspect-ratio: 2400\/1350;\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"with-caption wp-block-image size-medium\"><img decoding=\"async\" width=\"800\" height=\"450\" data-id=\"6471\" data-src=\"https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/kz_zn-800x450.jpg\" alt=\"\" class=\"wp-image-6471 lazyload\" data-srcset=\"https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/kz_zn-800x450.jpg 800w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/kz_zn-1200x675.jpg 1200w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/kz_zn-500x281.jpg 500w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/kz_zn-768x432.jpg 768w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/kz_zn-1536x864.jpg 1536w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/kz_zn.jpg 1600w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/450;\" \/><figcaption class=\"wp-element-caption\">Visual guidelines for the Programme<\/figcaption><\/figure>\n\n\n\n<figure class=\"with-caption wp-block-image size-medium\"><img decoding=\"async\" width=\"800\" height=\"450\" data-id=\"6470\" data-src=\"https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/siatka_zawod_naukowiec-800x450.jpg\" alt=\"\" class=\"wp-image-6470 lazyload\" data-srcset=\"https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/siatka_zawod_naukowiec-800x450.jpg 800w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/siatka_zawod_naukowiec-1200x675.jpg 1200w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/siatka_zawod_naukowiec-500x281.jpg 500w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/siatka_zawod_naukowiec-768x432.jpg 768w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/siatka_zawod_naukowiec-1536x864.jpg 1536w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/siatka_zawod_naukowiec.jpg 1600w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/450;\" \/><figcaption class=\"wp-element-caption\">Signet grid Scientist profession<\/figcaption><\/figure>\n<\/figure>\n\n\n\n<p>References<\/p>\n\n\n\n<div class=\"wp-block-group extra-margin-bottom is-layout-flow wp-block-group extra-margin-bottom-is-layout-flow\">\n<div id=\"acf-references-block_6d2b63e7f020500bdb1ba2ee7a812ee7\" class=\"acf-references typo--small\">\n\n  \n<article data-reference data-accordion id=\"zawod-naukowiec\" class=\"reference acf-acc__row\">\n\n  <button type=\"button\" class=\"reference__name acf-acc__trigger\">Ministerstwo Nauki i Szkolnictwa Wy\u017cszego<\/button>\n\n  <div class=\"reference__content acf-acc__content\">\n\n    <div class=\"reference__inner\">\n\n      <div>\n        All work covered by the contract was carried out on time and with due diligence, in accordance with the client&#8217;s expectations and the terms of the contract. The quality of service, timeliness and competence of the agency&#8217;s team, allows us to recommend it to other institutions and companies as a trustworthy, professional and reliable creative partner.      <\/div>\n      <br>\n      <span>Agnieszka J\u0119drzejczyk<\/span><br>\n      <span class=\"typo--grey\">Head of the Minister&#8217;s Office<\/span>\n\n      \n    <\/div>\n\n  <\/div>\n\n<\/article>\n\n\n<\/div>\n\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Programme of the Ministry of Science<\/p>\n","protected":false},"author":1,"featured_media":9977,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[304,26],"zakres":[288,291],"class_list":["post-10108","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-education","category-case-study","zakres-visual-identity","zakres-logo-guidelines"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - 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