{"id":10069,"date":"2016-08-01T12:03:00","date_gmt":"2016-08-01T10:03:00","guid":{"rendered":"https:\/\/pbd.pl\/projekty\/mieszko-junior\/"},"modified":"2023-01-26T12:40:39","modified_gmt":"2023-01-26T11:40:39","slug":"mieszko-junior","status":"publish","type":"post","link":"https:\/\/pbd.pl\/en\/projekty\/mieszko-junior\/","title":{"rendered":"Mieszko Junior"},"content":{"rendered":"\n<div class=\"wp-block-group extra-margin-bottom is-style-side-left has-small-font-size is-layout-flow wp-block-group extra-margin-bottom-is-layout-flow\">\n<p>A new brand from MIESZKO S.A., a producer of chocolate sweets. Dedicated primarily to the youngest, it focuses on joy, freedom and sharing. Mieszko Junior creates unique and innovative products in an attempt to meet the needs of today\u2019s young people, while stimulating their imagination and broadening their knowledge of the cosmos.<\/p>\n\n\n\n<p class=\"has-small-font-size\">Mieszko Junior is not only delicious sweets, but also a metaphor for a cosmic journey. For the purposes of branding the brand, its world was developed to stimulate children\u2019s imagination. The created brand heroes are a bunch of friendly animals, levitating in space, sharing their fantasy and knowledge of the cosmos with the youngest. The line of original packaging with brand heroes distinguishes the product and makes it more attractive for the child.<\/p>\n\n\n\n<p class=\"has-small-font-size\">Brand heroes accompany children on every step of their cosmic journey, appearing on the wrappers of individual sweets as well as on bulk packaging. The real star constellations on the candy wrappers are an additional educational element.<\/p>\n<\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-thumbnail\"><img decoding=\"async\" width=\"500\" height=\"346\" data-id=\"6637\" data-src=\"https:\/\/pbd.pl\/wp-content\/uploads\/2022\/09\/MJ_2-500x346.jpg\" alt=\"\" class=\"wp-image-6637 lazyload\" data-srcset=\"https:\/\/pbd.pl\/wp-content\/uploads\/2022\/09\/MJ_2-500x346.jpg 500w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/09\/MJ_2.jpg 740w\" data-sizes=\"(max-width: 500px) 100vw, 500px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/346;\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"645\" height=\"478\" data-id=\"6766\" data-src=\"https:\/\/pbd.pl\/wp-content\/uploads\/2016\/08\/171222_MJ_grawiczoki_obrot.gif\" alt=\"\" class=\"wp-image-6766 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 645px; --smush-placeholder-aspect-ratio: 645\/478;\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"740\" height=\"512\" data-id=\"6639\" data-src=\"https:\/\/pbd.pl\/wp-content\/uploads\/2022\/09\/polka_mieszkojunior.jpg\" alt=\"\" class=\"wp-image-6639 lazyload\" data-srcset=\"https:\/\/pbd.pl\/wp-content\/uploads\/2022\/09\/polka_mieszkojunior.jpg 740w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/09\/polka_mieszkojunior-500x346.jpg 500w\" data-sizes=\"(max-width: 740px) 100vw, 740px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 740px; --smush-placeholder-aspect-ratio: 740\/512;\" \/><\/figure>\n<\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-medium\"><img decoding=\"async\" width=\"800\" height=\"450\" data-id=\"6642\" data-src=\"https:\/\/pbd.pl\/wp-content\/uploads\/2022\/09\/MJ_1-800x450.jpg\" alt=\"\" class=\"wp-image-6642 lazyload\" data-srcset=\"https:\/\/pbd.pl\/wp-content\/uploads\/2022\/09\/MJ_1-800x450.jpg 800w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/09\/MJ_1-1200x675.jpg 1200w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/09\/MJ_1-500x281.jpg 500w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/09\/MJ_1-768x432.jpg 768w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/09\/MJ_1-1536x864.jpg 1536w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/09\/MJ_1.jpg 1600w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/450;\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-medium\"><img decoding=\"async\" width=\"800\" height=\"450\" data-id=\"6641\" data-src=\"https:\/\/pbd.pl\/wp-content\/uploads\/2022\/09\/torba1kg_Mieszko_Junior-800x450.jpg\" alt=\"\" class=\"wp-image-6641 lazyload\" data-srcset=\"https:\/\/pbd.pl\/wp-content\/uploads\/2022\/09\/torba1kg_Mieszko_Junior-800x450.jpg 800w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/09\/torba1kg_Mieszko_Junior-1200x675.jpg 1200w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/09\/torba1kg_Mieszko_Junior-500x281.jpg 500w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/09\/torba1kg_Mieszko_Junior-768x432.jpg 768w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/09\/torba1kg_Mieszko_Junior.jpg 1520w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/450;\" \/><\/figure>\n<\/figure>\n\n\n\n<div class=\"wp-block-group figure-is-first figure-is-last is-style-side-left is-layout-flow wp-block-group figure-is-first figure-is-last-is-layout-flow\">\n<figure class=\"with-caption wp-block-image size-large\"><img decoding=\"async\" width=\"1200\" height=\"675\" data-src=\"https:\/\/pbd.pl\/wp-content\/uploads\/2022\/09\/swiatmarki_MIESZKO-1200x675.jpg\" alt=\"\" class=\"wp-image-6643 lazyload\" data-srcset=\"https:\/\/pbd.pl\/wp-content\/uploads\/2022\/09\/swiatmarki_MIESZKO-1200x675.jpg 1200w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/09\/swiatmarki_MIESZKO-800x450.jpg 800w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/09\/swiatmarki_MIESZKO-500x281.jpg 500w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/09\/swiatmarki_MIESZKO-768x432.jpg 768w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/09\/swiatmarki_MIESZKO-1536x864.jpg 1536w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/09\/swiatmarki_MIESZKO.jpg 1600w\" data-sizes=\"(max-width: 1200px) 100vw, 1200px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1200px; --smush-placeholder-aspect-ratio: 1200\/675;\" \/><figcaption class=\"wp-element-caption\">Mieszko Junior brand guide<\/figcaption><\/figure>\n<\/div>\n\n\n\n<p>Referens<\/p>\n\n\n\n<div id=\"acf-references-block_1af8a92438a8640135b009c210dd7712\" class=\"acf-references typo--small\">\n\n  \n<article data-reference data-accordion id=\"mieszko-junior\" class=\"reference acf-acc__row\">\n\n  <button type=\"button\" class=\"reference__name acf-acc__trigger\">MIESZKO S.A.<\/button>\n\n  <div class=\"reference__content acf-acc__content\">\n\n    <div class=\"reference__inner\">\n\n      <div>\n        <p>I would like to recommend the services of PBD as one of the best-rated companies designing visual identification systems and packaging. (&#8230;) As a result of our cooperation, an inspiring brand world of Mieszko Junior was created, which, in my opinion, constitutes a complete base activating brand managers to further brand creation activities, and PBD has become a regular partner with whom we gladly realise further challenges of our brands. <\/p>\n      <\/div>\n      <br>\n      <span>Miros\u0142awa Ekiert-Stroka<\/span><br>\n      <span class=\"typo--grey\">Brand Manager<\/span>\n\n      \n    <\/div>\n\n  <\/div>\n\n<\/article>\n\n\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>A cosmic journey for the youngest<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[307],"zakres":[276,279,288,290,293],"class_list":["post-10069","post","type-post","status-publish","format-standard","hentry","category-fmcg","zakres-brand-consulting","zakres-brand-strategy","zakres-visual-identity","zakres-packaging-design","zakres-brand-guidelines"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - 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