{"id":10043,"date":"2018-08-01T12:03:00","date_gmt":"2018-08-01T10:03:00","guid":{"rendered":"https:\/\/pbd.pl\/projekty\/virginia-oats\/"},"modified":"2023-01-26T12:28:15","modified_gmt":"2023-01-26T11:28:15","slug":"virginia-oats","status":"publish","type":"post","link":"https:\/\/pbd.pl\/en\/projekty\/virginia-oats\/","title":{"rendered":"Virginia Oats"},"content":{"rendered":"\n<div class=\"wp-block-group extra-margin-bottom is-style-side-left has-small-font-size is-layout-flow wp-block-group extra-margin-bottom-is-layout-flow\">\n<p>A brand of instant oatmeal producer, promoting healthy eating and emphasising cereal products and their rich nutritional value.<\/p>\n\n\n\n<p>When working on the brand logo and product packaging, we opted for a classic illustrative style, associated with naturalness, tradition and a taste &#8220;like grandma&#8217;s&#8221;. We focused on emphasising the nutritional qualities of the instant meal, thereby eliminating negative associations with unhealthy, quick snacks.<\/p>\n<\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-medium\"><img decoding=\"async\" width=\"800\" height=\"554\" data-id=\"6601\" data-src=\"https:\/\/pbd.pl\/wp-content\/uploads\/2018\/08\/virginia_logo-800x554.jpg\" alt=\"\" class=\"wp-image-6601 lazyload\" data-srcset=\"https:\/\/pbd.pl\/wp-content\/uploads\/2018\/08\/virginia_logo-800x554.jpg 800w, https:\/\/pbd.pl\/wp-content\/uploads\/2018\/08\/virginia_logo-1200x831.jpg 1200w, https:\/\/pbd.pl\/wp-content\/uploads\/2018\/08\/virginia_logo-500x346.jpg 500w, https:\/\/pbd.pl\/wp-content\/uploads\/2018\/08\/virginia_logo-768x532.jpg 768w, https:\/\/pbd.pl\/wp-content\/uploads\/2018\/08\/virginia_logo.jpg 1300w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/554;\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-medium\"><img decoding=\"async\" width=\"800\" height=\"554\" data-id=\"6602\" data-src=\"https:\/\/pbd.pl\/wp-content\/uploads\/2018\/08\/virginia_opakowanie-800x554.jpg\" alt=\"\" class=\"wp-image-6602 lazyload\" data-srcset=\"https:\/\/pbd.pl\/wp-content\/uploads\/2018\/08\/virginia_opakowanie-800x554.jpg 800w, https:\/\/pbd.pl\/wp-content\/uploads\/2018\/08\/virginia_opakowanie-1200x831.jpg 1200w, https:\/\/pbd.pl\/wp-content\/uploads\/2018\/08\/virginia_opakowanie-500x346.jpg 500w, https:\/\/pbd.pl\/wp-content\/uploads\/2018\/08\/virginia_opakowanie-768x532.jpg 768w, https:\/\/pbd.pl\/wp-content\/uploads\/2018\/08\/virginia_opakowanie.jpg 1300w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/554;\" \/><\/figure>\n<\/figure>\n\n\n\n<p>References<\/p>\n\n\n\n<div id=\"acf-references-block_377911a1b51ab2bad9cc1e54e27ceafc\" class=\"acf-references typo--small\">\n\n  \n<article data-reference data-accordion id=\"virginia-oats\" class=\"reference acf-acc__row\">\n\n  <button type=\"button\" class=\"reference__name acf-acc__trigger\">PUH PILOT Unlimited Sp. z o.o.<\/button>\n\n  <div class=\"reference__content acf-acc__content\">\n\n    <div class=\"reference__inner\">\n\n      <div>\n        What positively surprised us was the interview the agency&#8217;s consultant conducted with us, almost resembling an interrogation. The PBD team responded in an exemplary manner to the task set before them. The result was a package that really responded to our needs.      <\/div>\n      <br>\n      <span>Marta Boguszewska<\/span><br>\n      <span class=\"typo--grey\">Deputy Director Import-Export Department<\/span>\n\n      \n    <\/div>\n\n  <\/div>\n\n<\/article>\n\n\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>A taste of grandma&#8217;s oatmeal<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[307],"zakres":[276,290],"class_list":["post-10043","post","type-post","status-publish","format-standard","hentry","category-fmcg","zakres-brand-consulting","zakres-packaging-design"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Virginia Oats - Perform Brand Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pbd.pl\/en\/projekty\/virginia-oats\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Virginia Oats - 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