{"id":10026,"date":"2019-08-01T12:03:00","date_gmt":"2019-08-01T10:03:00","guid":{"rendered":"https:\/\/pbd.pl\/projekty\/medilab\/"},"modified":"2023-01-31T09:54:45","modified_gmt":"2023-01-31T08:54:45","slug":"medilab","status":"publish","type":"post","link":"https:\/\/pbd.pl\/en\/projekty\/medilab\/","title":{"rendered":"Medilab"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2400\" height=\"1350\" data-src=\"https:\/\/pbd.pl\/wp-content\/uploads\/2019\/08\/Medilab_system.jpg\" alt=\"\" class=\"wp-image-7674 lazyload\" data-srcset=\"https:\/\/pbd.pl\/wp-content\/uploads\/2019\/08\/Medilab_system.jpg 2400w, https:\/\/pbd.pl\/wp-content\/uploads\/2019\/08\/Medilab_system-800x450.jpg 800w, https:\/\/pbd.pl\/wp-content\/uploads\/2019\/08\/Medilab_system-1200x675.jpg 1200w, https:\/\/pbd.pl\/wp-content\/uploads\/2019\/08\/Medilab_system-500x281.jpg 500w, https:\/\/pbd.pl\/wp-content\/uploads\/2019\/08\/Medilab_system-768x432.jpg 768w, https:\/\/pbd.pl\/wp-content\/uploads\/2019\/08\/Medilab_system-1536x864.jpg 1536w, https:\/\/pbd.pl\/wp-content\/uploads\/2019\/08\/Medilab_system-2048x1152.jpg 2048w\" data-sizes=\"(max-width: 2400px) 100vw, 2400px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 2400px; --smush-placeholder-aspect-ratio: 2400\/1350;\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group pi-is-first extra-margin-bottom is-style-side-abs-right is-layout-flow wp-block-group pi-is-first extra-margin-bottom-is-layout-flow\">\n<div id=\"acf-pi-block_ae7749f0e9938aab58ad4793d43fb2d4\" class=\"acf-pi typo--small\">\n\n  <span class=\"typo--grey\">Client<\/span>\n  <div>Medilab<\/div>\n\n  <span class=\"typo--grey\">Year<\/span>\n  <div>2019<\/div>\n\n    <span class=\"typo--grey\">Scope<\/span>\n  <ul class=\"acf-pi__related\">\n      <li>Brand consulting<\/li>\n      <li>Brand workshops<\/li>\n      <li>Brand architecture<\/li>\n      <li>Corporate identity<\/li>\n      <li>Editorial design<\/li>\n      <li>Packaging design<\/li>\n      <li>Identity standards<\/li>\n    <\/ul>\n  \n  \n<\/div>\n\n\n<p class=\"has-small-font-size\">Leading manufacturer of hygiene and sterilisation products for the medical industry. For 30 years, it has enjoyed a reputation as a trusted business partner for manufacturers and consumers.<\/p>\n\n\n\n<p class=\"has-small-font-size\">The starting point for the new system depicting the company&#8217;s wide range of services and competences was a circle divided into two semicircles. The dark blue half-circle symbolises the brand, while the other half-circle becomes a space depicting the zones of Medilab&#8217;s activities. Thanks to the living identity, it was possible to demonstrate the brand&#8217;s advantages and take into account the needs of multiple audiences. We achieved this effect by combining a technical grid with multicoloured patterns based on the logo.<\/p>\n<\/div>\n\n\n<div class=\"video-plyr\">\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" autoplay loop muted src=\"https:\/\/pbd.pl\/wp-content\/uploads\/2019\/08\/pbd_medilab_animacja-1080p.mp4\" playsinline><\/video><\/figure>\n<\/div>\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-2 wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"740\" height=\"512\" data-id=\"7691\" data-src=\"https:\/\/pbd.pl\/wp-content\/uploads\/2019\/08\/medilab_logo-1.jpg\" alt=\"\" class=\"wp-image-7691 lazyload\" data-srcset=\"https:\/\/pbd.pl\/wp-content\/uploads\/2019\/08\/medilab_logo-1.jpg 740w, https:\/\/pbd.pl\/wp-content\/uploads\/2019\/08\/medilab_logo-1-500x346.jpg 500w\" data-sizes=\"(max-width: 740px) 100vw, 740px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 740px; --smush-placeholder-aspect-ratio: 740\/512;\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"740\" height=\"512\" data-id=\"7694\" data-src=\"https:\/\/pbd.pl\/wp-content\/uploads\/2019\/08\/MEDILAB_papeteria2.jpg\" alt=\"\" class=\"wp-image-7694 lazyload\" data-srcset=\"https:\/\/pbd.pl\/wp-content\/uploads\/2019\/08\/MEDILAB_papeteria2.jpg 740w, https:\/\/pbd.pl\/wp-content\/uploads\/2019\/08\/MEDILAB_papeteria2-500x346.jpg 500w\" data-sizes=\"(max-width: 740px) 100vw, 740px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 740px; --smush-placeholder-aspect-ratio: 740\/512;\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"740\" height=\"512\" data-id=\"7693\" data-src=\"https:\/\/pbd.pl\/wp-content\/uploads\/2019\/08\/medilab_papeteria.jpg\" alt=\"\" class=\"wp-image-7693 lazyload\" data-srcset=\"https:\/\/pbd.pl\/wp-content\/uploads\/2019\/08\/medilab_papeteria.jpg 740w, https:\/\/pbd.pl\/wp-content\/uploads\/2019\/08\/medilab_papeteria-500x346.jpg 500w\" data-sizes=\"(max-width: 740px) 100vw, 740px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 740px; --smush-placeholder-aspect-ratio: 740\/512;\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"740\" height=\"512\" data-id=\"7692\" data-src=\"https:\/\/pbd.pl\/wp-content\/uploads\/2019\/08\/mediguide.jpg\" alt=\"\" class=\"wp-image-7692 lazyload\" data-srcset=\"https:\/\/pbd.pl\/wp-content\/uploads\/2019\/08\/mediguide.jpg 740w, https:\/\/pbd.pl\/wp-content\/uploads\/2019\/08\/mediguide-500x346.jpg 500w\" data-sizes=\"(max-width: 740px) 100vw, 740px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 740px; --smush-placeholder-aspect-ratio: 740\/512;\" \/><\/figure>\n<\/figure>\n\n\n\n<div class=\"wp-block-group extra-margin-bottom is-style-side-right is-layout-flow wp-block-group extra-margin-bottom-is-layout-flow\">\n<p class=\"has-small-font-size\">We the development of guidelines for the creation of all promotional and information materials.<\/p>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2400\" height=\"1350\" data-src=\"https:\/\/pbd.pl\/wp-content\/uploads\/2019\/08\/Medilab_system_2.jpg\" alt=\"\" class=\"wp-image-7701 lazyload\" data-srcset=\"https:\/\/pbd.pl\/wp-content\/uploads\/2019\/08\/Medilab_system_2.jpg 2400w, https:\/\/pbd.pl\/wp-content\/uploads\/2019\/08\/Medilab_system_2-800x450.jpg 800w, https:\/\/pbd.pl\/wp-content\/uploads\/2019\/08\/Medilab_system_2-1200x675.jpg 1200w, https:\/\/pbd.pl\/wp-content\/uploads\/2019\/08\/Medilab_system_2-500x281.jpg 500w, https:\/\/pbd.pl\/wp-content\/uploads\/2019\/08\/Medilab_system_2-768x432.jpg 768w, https:\/\/pbd.pl\/wp-content\/uploads\/2019\/08\/Medilab_system_2-1536x864.jpg 1536w, https:\/\/pbd.pl\/wp-content\/uploads\/2019\/08\/Medilab_system_2-2048x1152.jpg 2048w\" data-sizes=\"(max-width: 2400px) 100vw, 2400px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 2400px; --smush-placeholder-aspect-ratio: 2400\/1350;\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group extra-margin-bottom is-style-side-right is-layout-flow wp-block-group extra-margin-bottom-is-layout-flow\">\n<p class=\"has-small-font-size\">The scope of work included defining formats, grids, iconography for product presenters, as well as Medilab&#8217;s own product line.<\/p>\n<\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1300\" height=\"900\" data-id=\"7753\" data-src=\"https:\/\/pbd.pl\/wp-content\/uploads\/2019\/08\/medilab_IKONY.jpg\" alt=\"\" class=\"wp-image-7753 lazyload\" data-srcset=\"https:\/\/pbd.pl\/wp-content\/uploads\/2019\/08\/medilab_IKONY.jpg 1300w, https:\/\/pbd.pl\/wp-content\/uploads\/2019\/08\/medilab_IKONY-800x554.jpg 800w, https:\/\/pbd.pl\/wp-content\/uploads\/2019\/08\/medilab_IKONY-1200x831.jpg 1200w, https:\/\/pbd.pl\/wp-content\/uploads\/2019\/08\/medilab_IKONY-500x346.jpg 500w, https:\/\/pbd.pl\/wp-content\/uploads\/2019\/08\/medilab_IKONY-768x532.jpg 768w\" data-sizes=\"(max-width: 1300px) 100vw, 1300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1300px; --smush-placeholder-aspect-ratio: 1300\/900;\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"740\" height=\"512\" data-id=\"7752\" data-src=\"https:\/\/pbd.pl\/wp-content\/uploads\/2019\/08\/medilab_ikona_schemat.jpg\" alt=\"\" class=\"wp-image-7752 lazyload\" data-srcset=\"https:\/\/pbd.pl\/wp-content\/uploads\/2019\/08\/medilab_ikona_schemat.jpg 740w, https:\/\/pbd.pl\/wp-content\/uploads\/2019\/08\/medilab_ikona_schemat-500x346.jpg 500w\" data-sizes=\"(max-width: 740px) 100vw, 740px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 740px; --smush-placeholder-aspect-ratio: 740\/512;\" \/><\/figure>\n<\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-4 wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1050\" height=\"1050\" data-id=\"7669\" data-src=\"https:\/\/pbd.pl\/wp-content\/uploads\/2022\/09\/Wasa-soft.jpg\" alt=\"\" class=\"wp-image-7669 lazyload\" data-srcset=\"https:\/\/pbd.pl\/wp-content\/uploads\/2022\/09\/Wasa-soft.jpg 1050w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/09\/Wasa-soft-800x800.jpg 800w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/09\/Wasa-soft-500x500.jpg 500w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/09\/Wasa-soft-768x768.jpg 768w\" data-sizes=\"(max-width: 1050px) 100vw, 1050px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1050px; --smush-placeholder-aspect-ratio: 1050\/1050;\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1050\" height=\"1050\" data-id=\"7668\" data-src=\"https:\/\/pbd.pl\/wp-content\/uploads\/2022\/09\/Phagogel.jpg\" alt=\"\" class=\"wp-image-7668 lazyload\" data-srcset=\"https:\/\/pbd.pl\/wp-content\/uploads\/2022\/09\/Phagogel.jpg 1050w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/09\/Phagogel-800x800.jpg 800w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/09\/Phagogel-500x500.jpg 500w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/09\/Phagogel-768x768.jpg 768w\" data-sizes=\"(max-width: 1050px) 100vw, 1050px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1050px; --smush-placeholder-aspect-ratio: 1050\/1050;\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1050\" height=\"1050\" data-id=\"7671\" data-src=\"https:\/\/pbd.pl\/wp-content\/uploads\/2019\/08\/Lysof.jpg\" alt=\"\" class=\"wp-image-7671 lazyload\" data-srcset=\"https:\/\/pbd.pl\/wp-content\/uploads\/2019\/08\/Lysof.jpg 1050w, https:\/\/pbd.pl\/wp-content\/uploads\/2019\/08\/Lysof-800x800.jpg 800w, https:\/\/pbd.pl\/wp-content\/uploads\/2019\/08\/Lysof-500x500.jpg 500w, https:\/\/pbd.pl\/wp-content\/uploads\/2019\/08\/Lysof-768x768.jpg 768w\" data-sizes=\"(max-width: 1050px) 100vw, 1050px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1050px; --smush-placeholder-aspect-ratio: 1050\/1050;\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1050\" height=\"1050\" data-id=\"7667\" data-src=\"https:\/\/pbd.pl\/wp-content\/uploads\/2022\/09\/Phago.jpg\" alt=\"\" class=\"wp-image-7667 lazyload\" data-srcset=\"https:\/\/pbd.pl\/wp-content\/uploads\/2022\/09\/Phago.jpg 1050w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/09\/Phago-800x800.jpg 800w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/09\/Phago-500x500.jpg 500w, https:\/\/pbd.pl\/wp-content\/uploads\/2022\/09\/Phago-768x768.jpg 768w\" data-sizes=\"(max-width: 1050px) 100vw, 1050px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1050px; --smush-placeholder-aspect-ratio: 1050\/1050;\" \/><\/figure>\n<\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2400\" height=\"1350\" data-src=\"https:\/\/pbd.pl\/wp-content\/uploads\/2019\/08\/Medilab_system_3.jpg\" alt=\"\" class=\"wp-image-7706 lazyload\" data-srcset=\"https:\/\/pbd.pl\/wp-content\/uploads\/2019\/08\/Medilab_system_3.jpg 2400w, https:\/\/pbd.pl\/wp-content\/uploads\/2019\/08\/Medilab_system_3-800x450.jpg 800w, https:\/\/pbd.pl\/wp-content\/uploads\/2019\/08\/Medilab_system_3-1200x675.jpg 1200w, https:\/\/pbd.pl\/wp-content\/uploads\/2019\/08\/Medilab_system_3-500x281.jpg 500w, https:\/\/pbd.pl\/wp-content\/uploads\/2019\/08\/Medilab_system_3-768x432.jpg 768w, https:\/\/pbd.pl\/wp-content\/uploads\/2019\/08\/Medilab_system_3-1536x864.jpg 1536w, https:\/\/pbd.pl\/wp-content\/uploads\/2019\/08\/Medilab_system_3-2048x1152.jpg 2048w\" data-sizes=\"(max-width: 2400px) 100vw, 2400px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 2400px; --smush-placeholder-aspect-ratio: 2400\/1350;\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group extra-margin-bottom is-style-side-right is-layout-flow wp-block-group extra-margin-bottom-is-layout-flow\">\n<p class=\"has-small-font-size\">The entire development is described in a series of documents allowing the company to create further media by in-house designers.<\/p>\n\n\n\n<p class=\"has-small-font-size\">A key customer communication tool for Medilab&#8217;s training and sales department is a PowerPoint presentation template. For this marketing tool, we created guidelines in the form of an audiobook and a classic manual. The document explains to the employees how to create content that is consistent with the company&#8217;s visual identity.<\/p>\n<\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-4 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1520\" height=\"855\" data-id=\"7713\" data-src=\"https:\/\/pbd.pl\/wp-content\/uploads\/2019\/08\/medilab_manual.jpg\" alt=\"\" class=\"wp-image-7713 lazyload\" data-srcset=\"https:\/\/pbd.pl\/wp-content\/uploads\/2019\/08\/medilab_manual.jpg 1520w, https:\/\/pbd.pl\/wp-content\/uploads\/2019\/08\/medilab_manual-800x450.jpg 800w, https:\/\/pbd.pl\/wp-content\/uploads\/2019\/08\/medilab_manual-1200x675.jpg 1200w, https:\/\/pbd.pl\/wp-content\/uploads\/2019\/08\/medilab_manual-500x281.jpg 500w, https:\/\/pbd.pl\/wp-content\/uploads\/2019\/08\/medilab_manual-768x432.jpg 768w\" data-sizes=\"(max-width: 1520px) 100vw, 1520px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1520px; --smush-placeholder-aspect-ratio: 1520\/855;\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1520\" height=\"855\" data-id=\"7714\" data-src=\"https:\/\/pbd.pl\/wp-content\/uploads\/2019\/08\/manual2_MEDILAB.jpg\" alt=\"\" class=\"wp-image-7714 lazyload\" data-srcset=\"https:\/\/pbd.pl\/wp-content\/uploads\/2019\/08\/manual2_MEDILAB.jpg 1520w, https:\/\/pbd.pl\/wp-content\/uploads\/2019\/08\/manual2_MEDILAB-800x450.jpg 800w, https:\/\/pbd.pl\/wp-content\/uploads\/2019\/08\/manual2_MEDILAB-1200x675.jpg 1200w, https:\/\/pbd.pl\/wp-content\/uploads\/2019\/08\/manual2_MEDILAB-500x281.jpg 500w, https:\/\/pbd.pl\/wp-content\/uploads\/2019\/08\/manual2_MEDILAB-768x432.jpg 768w\" data-sizes=\"(max-width: 1520px) 100vw, 1520px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1520px; --smush-placeholder-aspect-ratio: 1520\/855;\" \/><\/figure>\n<\/figure>\n\n\n\n<div class=\"wp-block-group extra-margin-bottom is-style-side-right is-layout-flow wp-block-group extra-margin-bottom-is-layout-flow\">\n<p class=\"has-small-font-size\">The new image has also been implemented on occasional materials, such as corporate gadgets, calendars, newsletters and Christmas cards.<\/p>\n<\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-2 is-cropped wp-block-gallery-5 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"740\" height=\"512\" data-id=\"7719\" data-src=\"https:\/\/pbd.pl\/wp-content\/uploads\/2019\/08\/medilab_kartka_4.jpg\" alt=\"\" class=\"wp-image-7719 lazyload\" data-srcset=\"https:\/\/pbd.pl\/wp-content\/uploads\/2019\/08\/medilab_kartka_4.jpg 740w, https:\/\/pbd.pl\/wp-content\/uploads\/2019\/08\/medilab_kartka_4-500x346.jpg 500w\" data-sizes=\"(max-width: 740px) 100vw, 740px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 740px; --smush-placeholder-aspect-ratio: 740\/512;\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"2236\" height=\"1258\" data-id=\"7720\" data-src=\"https:\/\/pbd.pl\/wp-content\/uploads\/2019\/08\/kalendarz20_medilab_projekt.jpg\" alt=\"\" class=\"wp-image-7720 lazyload\" data-srcset=\"https:\/\/pbd.pl\/wp-content\/uploads\/2019\/08\/kalendarz20_medilab_projekt.jpg 2236w, https:\/\/pbd.pl\/wp-content\/uploads\/2019\/08\/kalendarz20_medilab_projekt-800x450.jpg 800w, https:\/\/pbd.pl\/wp-content\/uploads\/2019\/08\/kalendarz20_medilab_projekt-1200x675.jpg 1200w, https:\/\/pbd.pl\/wp-content\/uploads\/2019\/08\/kalendarz20_medilab_projekt-500x281.jpg 500w, https:\/\/pbd.pl\/wp-content\/uploads\/2019\/08\/kalendarz20_medilab_projekt-768x432.jpg 768w, https:\/\/pbd.pl\/wp-content\/uploads\/2019\/08\/kalendarz20_medilab_projekt-1536x864.jpg 1536w, https:\/\/pbd.pl\/wp-content\/uploads\/2019\/08\/kalendarz20_medilab_projekt-2048x1152.jpg 2048w\" data-sizes=\"(max-width: 2236px) 100vw, 2236px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 2236px; --smush-placeholder-aspect-ratio: 2236\/1258;\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"740\" height=\"512\" data-id=\"7755\" data-src=\"https:\/\/pbd.pl\/wp-content\/uploads\/2019\/08\/medilab_reklama.jpg\" alt=\"\" class=\"wp-image-7755 lazyload\" data-srcset=\"https:\/\/pbd.pl\/wp-content\/uploads\/2019\/08\/medilab_reklama.jpg 740w, https:\/\/pbd.pl\/wp-content\/uploads\/2019\/08\/medilab_reklama-500x346.jpg 500w\" data-sizes=\"(max-width: 740px) 100vw, 740px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 740px; --smush-placeholder-aspect-ratio: 740\/512;\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"740\" height=\"512\" data-id=\"7756\" data-src=\"https:\/\/pbd.pl\/wp-content\/uploads\/2019\/08\/iPad_Medilab.jpg\" alt=\"\" class=\"wp-image-7756 lazyload\" data-srcset=\"https:\/\/pbd.pl\/wp-content\/uploads\/2019\/08\/iPad_Medilab.jpg 740w, https:\/\/pbd.pl\/wp-content\/uploads\/2019\/08\/iPad_Medilab-500x346.jpg 500w\" data-sizes=\"(max-width: 740px) 100vw, 740px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 740px; --smush-placeholder-aspect-ratio: 740\/512;\" \/><\/figure>\n<\/figure>\n\n\n\n<div class=\"wp-block-group extra-margin-bottom is-style-side-right is-layout-flow wp-block-group extra-margin-bottom-is-layout-flow\">\n<p class=\"has-small-font-size\">We also created guidelines for the creation of exhibition stands, as well as branding for industry conferences and training courses.<\/p>\n<\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-6 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1520\" height=\"855\" data-id=\"7761\" data-src=\"https:\/\/pbd.pl\/wp-content\/uploads\/2019\/08\/medilab_projektstoiska.jpg\" alt=\"\" class=\"wp-image-7761 lazyload\" data-srcset=\"https:\/\/pbd.pl\/wp-content\/uploads\/2019\/08\/medilab_projektstoiska.jpg 1520w, https:\/\/pbd.pl\/wp-content\/uploads\/2019\/08\/medilab_projektstoiska-800x450.jpg 800w, https:\/\/pbd.pl\/wp-content\/uploads\/2019\/08\/medilab_projektstoiska-1200x675.jpg 1200w, https:\/\/pbd.pl\/wp-content\/uploads\/2019\/08\/medilab_projektstoiska-500x281.jpg 500w, https:\/\/pbd.pl\/wp-content\/uploads\/2019\/08\/medilab_projektstoiska-768x432.jpg 768w\" data-sizes=\"(max-width: 1520px) 100vw, 1520px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1520px; --smush-placeholder-aspect-ratio: 1520\/855;\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"740\" height=\"512\" data-id=\"7760\" data-src=\"https:\/\/pbd.pl\/wp-content\/uploads\/2019\/08\/medilab_stoisko-detal.jpg\" alt=\"\" class=\"wp-image-7760 lazyload\" data-srcset=\"https:\/\/pbd.pl\/wp-content\/uploads\/2019\/08\/medilab_stoisko-detal.jpg 740w, https:\/\/pbd.pl\/wp-content\/uploads\/2019\/08\/medilab_stoisko-detal-500x346.jpg 500w\" data-sizes=\"(max-width: 740px) 100vw, 740px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 740px; --smush-placeholder-aspect-ratio: 740\/512;\" \/><\/figure>\n<\/figure>\n\n\n\n<p>References<\/p>\n\n\n\n<div id=\"acf-references-block_3de22dd61aa35dcadae946c7692e3b91\" class=\"acf-references typo--small\">\n\n  \n<article data-reference data-accordion id=\"medilab\" class=\"reference acf-acc__row\">\n\n  <button type=\"button\" class=\"reference__name acf-acc__trigger\">MEDILAB<\/button>\n\n  <div class=\"reference__content acf-acc__content\">\n\n    <div class=\"reference__inner\">\n\n      <div>\n        The rebranding included, among other things, a facelift of the logo, the development of a consistent line of packaging, display, as well as the development of templates for the materials that our salespeople use on a daily basis and the rules for developing the SIW. We highly recommend PBD&#8217;s services.\r\n      <\/div>\n      <br>\n      <span>Anna \u0141awicka<\/span><br>\n      <span class=\"typo--grey\">Member of the Board<\/span>\n\n      \n    <\/div>\n\n  <\/div>\n\n<\/article>\n\n\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Advises, selects, supplies<\/p>\n","protected":false},"author":1,"featured_media":9955,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[302,26],"zakres":[276,278,280,289,298,290,292],"class_list":["post-10026","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-healthcare","category-case-study","zakres-brand-consulting","zakres-brand-workshops","zakres-brand-architecture","zakres-corporate-identity","zakres-editoria-design","zakres-packaging-design","zakres-identity-standards"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - 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