{"id":9387,"date":"2022-06-29T17:50:53","date_gmt":"2022-06-29T15:50:53","guid":{"rendered":"https:\/\/pbd.pl\/thoughts\/"},"modified":"2023-01-16T14:06:23","modified_gmt":"2023-01-16T13:06:23","slug":"thoughts","status":"publish","type":"page","link":"https:\/\/pbd.pl\/en\/thoughts\/","title":{"rendered":"Thoughts"},"content":{"rendered":"\n<div class=\"wp-block-group extra-margin-bottom is-style-intro is-layout-constrained wp-block-group extra-margin-bottom-is-layout-constrained\">\n<h1 class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-grey-color\">Brand design is not just an image, <\/mark><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">but a very good strategy behind it. Read the thoughts of our experts.<\/mark><\/h1>\n<\/div>\n\n\n\n<div data-thoughts-carousel id=\"acf-thoughts-block_6044eb9a7cfc81af71c26ecd6604f5b3\" class=\"splide acf-thoughts acf-thoughts--grid\">\n\n  <div class=\"splide__track\">\n\n    <ul class=\"splide__list\">\n\n    \n<li class=\"splide__slide\" >\n<div\n  data-thought\n  class=\"thought-tile  k-r-brand-strategy k-r-know-how-en\"\n  >\n\n  <div class=\"thought-tile__top\">\n\n    <a class=\"thought-tile__figure\" href=\"https:\/\/pbd.pl\/en\/refleksje\/nazwa-marki-krotki-przewodnik\/\">\n\n              <video\n          data-autoplay-video\n          loop muted playsinline preload=\"metadata\"\n          class=\"thought-tile__media\"\n          src=\"https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/PBD_cover_Naming.mp4\"><\/video>\n      \n    <\/a>\n\n    \n    <ul class=\"thought-tile__terms\">\n\n      <li class=\"thought-tile__term thought-tile__link typo--cat\">\n        <a href=\"https:\/\/pbd.pl\/en\/refleksje\/nazwa-marki-krotki-przewodnik\/\">Read more +<\/a>\n      <\/li>\n\n      \n      <li class=\"thought-tile__term typo--cat\">Brand strategy<\/li>\n\n      \n      <li class=\"thought-tile__term typo--cat\">Know-how<\/li>\n\n      \n    <\/ul>\n\n    \n  <\/div>\n\n  <h3 class=\"thought-tile__title\">Brand name \u2013 an essential guide<\/h3>\n\n  <div class=\"thought-tile__excerpt typo--small\">\n    <p>Whether you are setting up a new company, a start-up or expanding your product or service portfolio, there is eventually a moment when the idea for a new brand is born.<\/p>\n  <\/div>\n\n<\/div>\n\n<\/li>\n\n\n<li class=\"splide__slide\" >\n<div\n  data-thought\n  class=\"thought-tile  k-r-branding-en k-r-know-how-en\"\n  >\n\n  <div class=\"thought-tile__top\">\n\n    <a class=\"thought-tile__figure\" href=\"https:\/\/pbd.pl\/en\/refleksje\/rebranding-what-is-it-and-how-to-do-it\/\">\n\n              <video\n          data-autoplay-video\n          loop muted playsinline preload=\"metadata\"\n          class=\"thought-tile__media\"\n          src=\"https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/PBD_cover_Rebranding.mp4\"><\/video>\n      \n    <\/a>\n\n    \n    <ul class=\"thought-tile__terms\">\n\n      <li class=\"thought-tile__term thought-tile__link typo--cat\">\n        <a href=\"https:\/\/pbd.pl\/en\/refleksje\/rebranding-what-is-it-and-how-to-do-it\/\">Read more +<\/a>\n      <\/li>\n\n      \n      <li class=\"thought-tile__term typo--cat\">Branding<\/li>\n\n      \n      <li class=\"thought-tile__term typo--cat\">Know-how<\/li>\n\n      \n    <\/ul>\n\n    \n  <\/div>\n\n  <h3 class=\"thought-tile__title\">Rebranding &#8211; what is it and how to do it?<\/h3>\n\n  <div class=\"thought-tile__excerpt typo--small\">\n    <p>Most often, it is about improving the image in the eyes of the audience, changing the positioning or target group. It used to be a process reserved only for crisis situations (Olins 1995), but for some time now, it has been a tool used to generate growth or reduce marketing costs.<\/p>\n  <\/div>\n\n<\/div>\n\n<\/li>\n\n\n<li class=\"splide__slide\" >\n<div\n  data-thought\n  class=\"thought-tile  k-r-know-how-en k-r-trends\"\n  >\n\n  <div class=\"thought-tile__top\">\n\n    <a class=\"thought-tile__figure\" href=\"https:\/\/pbd.pl\/en\/refleksje\/a-brand-can-be-a-trend-but-trends-will-never-be-brands\/\">\n\n              <video\n          data-autoplay-video\n          loop muted playsinline preload=\"metadata\"\n          class=\"thought-tile__media\"\n          src=\"https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/PBD_cover_Fidget_spinner.mp4\"><\/video>\n      \n    <\/a>\n\n    \n    <ul class=\"thought-tile__terms\">\n\n      <li class=\"thought-tile__term thought-tile__link typo--cat\">\n        <a href=\"https:\/\/pbd.pl\/en\/refleksje\/a-brand-can-be-a-trend-but-trends-will-never-be-brands\/\">Read more +<\/a>\n      <\/li>\n\n      \n      <li class=\"thought-tile__term typo--cat\">Know-how<\/li>\n\n      \n      <li class=\"thought-tile__term typo--cat\">Trends<\/li>\n\n      \n    <\/ul>\n\n    \n  <\/div>\n\n  <h3 class=\"thought-tile__title\">A brand can be on-trend, but trends will never be brands.<\/h3>\n\n  <div class=\"thought-tile__excerpt typo--small\">\n    <p>Big Idea is a kind of filter in business decision-making, helping to determine whether an activity leads us to our goal and strengthens the brand, or brings us to shoals and gives conflicting messages.<\/p>\n  <\/div>\n\n<\/div>\n\n<\/li>\n\n\n<li class=\"splide__slide\" >\n<div\n  data-thought\n  class=\"thought-tile  k-r-human k-r-know-how-en\"\n  >\n\n  <div class=\"thought-tile__top\">\n\n    <a class=\"thought-tile__figure\" href=\"https:\/\/pbd.pl\/en\/refleksje\/a-customer-as-sour-as-vinegar-how-dissatisfaction-drives-growth\/\">\n\n              <video\n          data-autoplay-video\n          loop muted playsinline preload=\"metadata\"\n          class=\"thought-tile__media\"\n          src=\"https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/PBD_cover_Klient-jak-ocet_.mp4\"><\/video>\n      \n    <\/a>\n\n    \n    <ul class=\"thought-tile__terms\">\n\n      <li class=\"thought-tile__term thought-tile__link typo--cat\">\n        <a href=\"https:\/\/pbd.pl\/en\/refleksje\/a-customer-as-sour-as-vinegar-how-dissatisfaction-drives-growth\/\">Read more +<\/a>\n      <\/li>\n\n      \n      <li class=\"thought-tile__term typo--cat\">Human<\/li>\n\n      \n      <li class=\"thought-tile__term typo--cat\">Know-how<\/li>\n\n      \n    <\/ul>\n\n    \n  <\/div>\n\n  <h3 class=\"thought-tile__title\">Sour as vinegar &#8211; how dissatisfaction drives growth<\/h3>\n\n  <div class=\"thought-tile__excerpt typo--small\">\n    <p>Try to fine-tune your communication so that you no longer give malcontents a reason to reject your brand. <\/p>\n  <\/div>\n\n<\/div>\n\n<\/li>\n\n\n<li class=\"splide__slide\" >\n<div\n  data-thought\n  class=\"thought-tile  k-r-case-study-en k-r-design-en k-r-tools\"\n  >\n\n  <div class=\"thought-tile__top\">\n\n    <a class=\"thought-tile__figure\" href=\"https:\/\/pbd.pl\/en\/refleksje\/and-how-authenticity-the-history-of-the-haagen-dazs-brand\/\">\n\n              <video\n          data-autoplay-video\n          loop muted playsinline preload=\"metadata\"\n          class=\"thought-tile__media\"\n          src=\"https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/PBD_cover_Autentycznosc_.mp4\"><\/video>\n      \n    <\/a>\n\n    \n    <ul class=\"thought-tile__terms\">\n\n      <li class=\"thought-tile__term thought-tile__link typo--cat\">\n        <a href=\"https:\/\/pbd.pl\/en\/refleksje\/and-how-authenticity-the-history-of-the-haagen-dazs-brand\/\">Read more +<\/a>\n      <\/li>\n\n      \n      <li class=\"thought-tile__term typo--cat\">Case study<\/li>\n\n      \n      <li class=\"thought-tile__term typo--cat\">Design<\/li>\n\n      \n      <li class=\"thought-tile__term typo--cat\">Tools<\/li>\n\n      \n    <\/ul>\n\n    \n  <\/div>\n\n  <h3 class=\"thought-tile__title\">Authenticity. The history of the H\u00e4agen-Dazs brand.<\/h3>\n\n  <div class=\"thought-tile__excerpt typo--small\">\n    <p>Rebranding is very often associated with making significant changes to the way a brand communicates. This rebuilding is usually only carried out when things are really bad, the brand is plunging into crisis or its image is not keeping up with the actual development of the company.<\/p>\n  <\/div>\n\n<\/div>\n\n<\/li>\n\n\n<li class=\"splide__slide\" >\n<div\n  data-thought\n  class=\"thought-tile  k-r-know-how-en\"\n  >\n\n  <div class=\"thought-tile__top\">\n\n    <a class=\"thought-tile__figure\" href=\"https:\/\/pbd.pl\/en\/refleksje\/build-brand-salience-or-die\/\">\n\n              <video\n          data-autoplay-video\n          loop muted playsinline preload=\"metadata\"\n          class=\"thought-tile__media\"\n          src=\"https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/PBD_cover_Buduj-wystawalnos\u0301c\u0301-albo-zgin\u0301.mp4\"><\/video>\n      \n    <\/a>\n\n    \n    <ul class=\"thought-tile__terms\">\n\n      <li class=\"thought-tile__term thought-tile__link typo--cat\">\n        <a href=\"https:\/\/pbd.pl\/en\/refleksje\/build-brand-salience-or-die\/\">Read more +<\/a>\n      <\/li>\n\n      \n      <li class=\"thought-tile__term typo--cat\">Know-how<\/li>\n\n      \n    <\/ul>\n\n    \n  <\/div>\n\n  <h3 class=\"thought-tile__title\">Build brand salience or die!<\/h3>\n\n  <div class=\"thought-tile__excerpt typo--small\">\n    <p>What better thing could happen to a brand than to stand out strongly against the competition?<\/p>\n  <\/div>\n\n<\/div>\n\n<\/li>\n\n\n<li class=\"splide__slide\" >\n<div\n  data-thought\n  class=\"thought-tile  k-r-brand-strategy k-r-branding-en\"\n  >\n\n  <div class=\"thought-tile__top\">\n\n    <a class=\"thought-tile__figure\" href=\"https:\/\/pbd.pl\/en\/refleksje\/kiedy-warto-inwestowac-we-wlasnego-brand-hero\/\">\n\n              <video\n          data-autoplay-video\n          loop muted playsinline preload=\"metadata\"\n          class=\"thought-tile__media\"\n          src=\"https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/PBD_cover_Brand-hero_.mp4\"><\/video>\n      \n    <\/a>\n\n    \n    <ul class=\"thought-tile__terms\">\n\n      <li class=\"thought-tile__term thought-tile__link typo--cat\">\n        <a href=\"https:\/\/pbd.pl\/en\/refleksje\/kiedy-warto-inwestowac-we-wlasnego-brand-hero\/\">Read more +<\/a>\n      <\/li>\n\n      \n      <li class=\"thought-tile__term typo--cat\">Brand strategy<\/li>\n\n      \n      <li class=\"thought-tile__term typo--cat\">Branding<\/li>\n\n      \n    <\/ul>\n\n    \n  <\/div>\n\n  <h3 class=\"thought-tile__title\">Why your company needs to invest in a &#8220;brand hero&#8221;?<\/h3>\n\n  <div class=\"thought-tile__excerpt typo--small\">\n    <p>An emotional addition to the brand, it seems an excellent strategy to complement the company&#8217;s external communications.<\/p>\n  <\/div>\n\n<\/div>\n\n<\/li>\n\n\n    <\/ul>\n\n  <\/div>\n\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Brand design is not just an image, but a very good strategy behind it. Read the thoughts of our experts.<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-9387","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Thoughts - Perform Brand Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pbd.pl\/en\/thoughts\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Thoughts - Perform Brand Design\" \/>\n<meta property=\"og:description\" content=\"Brand design is not just an image, but a very good strategy behind it. Read the thoughts of our experts.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pbd.pl\/en\/thoughts\/\" \/>\n<meta property=\"og:site_name\" content=\"Perform Brand Design\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/PerformBrandDesign\/\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-16T13:06:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/PBD.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/pbd.pl\/en\/thoughts\/\",\"url\":\"https:\/\/pbd.pl\/en\/thoughts\/\",\"name\":\"Thoughts - Perform Brand Design\",\"isPartOf\":{\"@id\":\"https:\/\/pbd.pl\/#website\"},\"datePublished\":\"2022-06-29T15:50:53+00:00\",\"dateModified\":\"2023-01-16T13:06:23+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/pbd.pl\/en\/thoughts\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/pbd.pl\/en\/thoughts\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/pbd.pl\/en\/thoughts\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Strona g\u0142\u00f3wna\",\"item\":\"https:\/\/pbd.pl\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Thoughts\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/pbd.pl\/#website\",\"url\":\"https:\/\/pbd.pl\/\",\"name\":\"Perform Brand Design\",\"description\":\"Zajmujemy zajmuje si\u0119 tworzeniem i budow\u0105 marek pod k\u0105tem strategicznym i kreatywnym.\",\"publisher\":{\"@id\":\"https:\/\/pbd.pl\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/pbd.pl\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/pbd.pl\/#organization\",\"name\":\"Perform Brand Design\",\"url\":\"https:\/\/pbd.pl\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/pbd.pl\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/PBDsquare.jpg\",\"contentUrl\":\"https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/PBDsquare.jpg\",\"width\":1200,\"height\":1200,\"caption\":\"Perform Brand Design\"},\"image\":{\"@id\":\"https:\/\/pbd.pl\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/facebook.com\/PerformBrandDesign\/\",\"https:\/\/linkedin.com\/company\/performbranddesign\/\",\"https:\/\/www.instagram.com\/pbd.pl\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Thoughts - Perform Brand Design","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/pbd.pl\/en\/thoughts\/","og_locale":"en_US","og_type":"article","og_title":"Thoughts - Perform Brand Design","og_description":"Brand design is not just an image, but a very good strategy behind it. Read the thoughts of our experts.","og_url":"https:\/\/pbd.pl\/en\/thoughts\/","og_site_name":"Perform Brand Design","article_publisher":"https:\/\/facebook.com\/PerformBrandDesign\/","article_modified_time":"2023-01-16T13:06:23+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/PBD.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/pbd.pl\/en\/thoughts\/","url":"https:\/\/pbd.pl\/en\/thoughts\/","name":"Thoughts - Perform Brand Design","isPartOf":{"@id":"https:\/\/pbd.pl\/#website"},"datePublished":"2022-06-29T15:50:53+00:00","dateModified":"2023-01-16T13:06:23+00:00","breadcrumb":{"@id":"https:\/\/pbd.pl\/en\/thoughts\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/pbd.pl\/en\/thoughts\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/pbd.pl\/en\/thoughts\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Strona g\u0142\u00f3wna","item":"https:\/\/pbd.pl\/en\/"},{"@type":"ListItem","position":2,"name":"Thoughts"}]},{"@type":"WebSite","@id":"https:\/\/pbd.pl\/#website","url":"https:\/\/pbd.pl\/","name":"Perform Brand Design","description":"Zajmujemy zajmuje si\u0119 tworzeniem i budow\u0105 marek pod k\u0105tem strategicznym i kreatywnym.","publisher":{"@id":"https:\/\/pbd.pl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/pbd.pl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/pbd.pl\/#organization","name":"Perform Brand Design","url":"https:\/\/pbd.pl\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/pbd.pl\/#\/schema\/logo\/image\/","url":"https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/PBDsquare.jpg","contentUrl":"https:\/\/pbd.pl\/wp-content\/uploads\/2022\/08\/PBDsquare.jpg","width":1200,"height":1200,"caption":"Perform Brand Design"},"image":{"@id":"https:\/\/pbd.pl\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/facebook.com\/PerformBrandDesign\/","https:\/\/linkedin.com\/company\/performbranddesign\/","https:\/\/www.instagram.com\/pbd.pl\/"]}]}},"_links":{"self":[{"href":"https:\/\/pbd.pl\/en\/wp-json\/wp\/v2\/pages\/9387","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pbd.pl\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/pbd.pl\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/pbd.pl\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pbd.pl\/en\/wp-json\/wp\/v2\/comments?post=9387"}],"version-history":[{"count":5,"href":"https:\/\/pbd.pl\/en\/wp-json\/wp\/v2\/pages\/9387\/revisions"}],"predecessor-version":[{"id":10453,"href":"https:\/\/pbd.pl\/en\/wp-json\/wp\/v2\/pages\/9387\/revisions\/10453"}],"wp:attachment":[{"href":"https:\/\/pbd.pl\/en\/wp-json\/wp\/v2\/media?parent=9387"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}